Health Generation launches new juice line for retail stores

Nutrition minded consumers now have the option to continue their health-conscious journeys with local business Health Generation’s new retail product line –Nature’s Harvest organic juices. The cold pressed juices incorporate the multifunctional profiles of fruits, vegetables and herbs that have health benefits and prime nutritional value.

Nature’s Harvest juice flavours are currently available in the freshly squeezed Orange juice, Beet Master, Citrus Quench and Carrot Juice. With over a kilogram of fruits and vegetables squeezed into a 300 ml bottle, these juices have superior health benefits. Commenting on this exciting journey for the business, Manager at Health Generation Judith Keofitlhetse states: “The functional benefits found in cold pressed juices is fundamentally nutrition. With healthy ingredients becoming an increasingly important attribute over cost for today’s consumers, we found it important to meet this local market demand by getting into the retail space so that consumers can enjoy the added convenience of having healthy juices in their locale.

Our juices have no added sweeteners or additional flavours – all of them are freshly prepared through our cold pressing method. Once produced and bottled, the juices are taken through a process called High Pressure Processing (HPP). This method includes cold pasteurization in pure water which uses ultra-high pressure purified water to keep packaged food pathogen-free and allows them to stay fresh for longer. At very high pressures bacteria such as Listeria, E. coli, and Salmonella are known to be inactivated.”

“The biggest benefit with our new Nature’s Harvest juice range is that now customers can enjoy the juices over a prolonged period. With the HPP process, we have now successfully extended our juice shelf life from 5 days to an impressive 30 days, all maintained through a cold line method,” adds Keofitlhetse.

As the only local company currently packaging raw organic juices, Health Generation intends to continue its pursuit to improve the healthy beverage and food options for Batswana and potentially in international markets. In addition to their juices, their health bar currently serves salads and food servings that are all about well-being and a healthy lifestyle.

The new Nature’s Harvest retail juice range is currently available at Square Mart (Food Lovers Market) located in the Central Business District (CBD) in Gaborone, Botswana.