In general, players say that the volume of fruits originated from these flowers may not be high, which can be insufficient to compensate the fruitlet abortion verified in the last quarter of 2023. These new flowers bring a positive expectation, since the remuneration of oranges in the next season is expected to be good.

The orange supply was very limited in the in natura market in São Paulo in mid-February, since it is considered the offseason period. Therefore, the market has been supplied mainly by out-of-the-season pear oranges and remaining volumes of late fruits. However, some producers were already harvesting early varieties (especially hamlin and westin), in order to increase the supply.

Fundecitrus has released the third update on the 2023/24 orange crop in the citrus belt in São Paulo and Triângulo/Sudoeste Mineiro, keeping the projection of 307.22 million 40.8-kilo boxes, stable compared to the previous report, but downing 0.7 % in relation to the initial forecast and 2.2 % against the 2022/23 season.

Der Beitrag Brazil: New flowers blossom in some areas in São Paulo erschien zuerst auf FRUIT PROCESSING magazine.

Apple juice concentrates, known for their versatility, have become a prevalent ingredient in a wide range of food and beverage products. The rising consumer inclination towards natural and healthier beverage options is fueling a robust demand for apple juice concentrates on a global scale. Noteworthy within the market is the ongoing trend of continuous product innovation. Leading manufacturers are actively engaged in developing organic and non-GMO variations of apple juice concentrates. Additionally, they are exploring novel flavors and blends to cater to the diverse preferences of consumers.

The key segments highlighted in the Apple Juice Concentrate Industry Research Report include growing consumer awareness and an increasing demand for clean-label products. Manufacturers are responding to these trends by placing a strong emphasis on environmentally friendly and transparent supply chain practices in the production of apple juice concentrates. This reflects a broader industry commitment to sustainability and responsible sourcing.

Key takeaways from market study

• The global apple juice concentrate market is forecasted to reach USD 8.01 billion by the end of 2034.
• Apple juice concentrate sales in the United States are predicted to rise at a CAGR of 4.9 % from 2024 to 2034.
• Preference for organic products and a rich culinary culture is generating lucrative opportunities for apple juice concentrate producers in Germany.
• Demand for apple juice concentrates in Japan is estimated at a market value of USD 120.6 million in 2024.
• Organic apple juice concentrate sales are projected to reach USD 3.06 billion by the end of 2034.

“Rising trend of healthy food habits is boosting the demand for apple juice concentrates as natural and nutritious food ingredients,” says a Fact.MR analyst.

Winning strategy

Leading apple juice concentrate companies are focusing on continuous product innovations and forming strategic alliances to stay competitive. Product differentiation, sustainable practices, and agility in responding to market trends are key factors shaping market competition.

The landscape of the apple juice concentrate industry is marked by a diverse array of participants vying for substantial market shares and consumer attention. This includes not only prominent multinational corporations but also regional producers.

Established brands with a rich history command a strong presence in the market. Their enduring reputation, expansive distribution networks, and dedicated consumer following contribute to a competitive advantage and significant revenue streams.

In 2019, Coca-Cola India, a subsidiary of the renowned beverage conglomerate Coca-Cola, introduced a groundbreaking beverage product called Minute Made Apple Sparkle. This innovative addition was meticulously crafted using the finest Kashmiri apples and fell under the overarching brand name Minute Maid.

Key manufacturers of apple juice concentrate are Juice Generation, Hain Celestial, CEDAR Juice, Juice Warrior, Rauch Fruit Juice, Tree Top, and Huiyuan Juice.

Many German consumers highly value product quality and authenticity, creating an opportunity for apple juice concentrate producers to cater to this preference. By emphasizing premium quality and transparent sourcing practices, producers can tap into the demand of a consumer base that appreciates genuine and traditional appeal.

In Germany, the environmentally conscious consumer demographic actively seeks products with sustainable and eco-friendly production practices. The trend towards sustainability is particularly evident in the rising demand for organic apple juice concentrate products. Producers meeting this preference for organic options are not only aligning with consumer values but also securing substantial profit shares in the German market.

In the United States, an increasing awareness of health and wellness is fueling a demand for natural and healthier beverage choices. Apple juice concentrates, being versatile and widely used ingredients, align with consumers’ preferences for nutritious options.

The adaptability of apple juice concentrates in various food and beverage applications is another factor contributing to their steady demand. These concentrates serve as sweetening agents, extracts, flavor enhancers, and base ingredients in a wide range of products, including juices, sauces, and bakery items.

Der Beitrag Sales of apple juice concentrates are forecasted to reach USD 8.01 billion by 2034 erschien zuerst auf FRUIT PROCESSING magazine.

The third forecast for the 2023/24 orange crop in the São Paulo and West-Southwest of Minas Gerais citrus belt, published on February 09, 2024 by Fundecitrus, in cooperation with Markestrat, FEA-RP/USP and FCAV/Unesp², maintains the projection of 307.22 million boxes of 40.8 kg each, unchanged in total volume from the previous forecast. This represents a reduction of 0.7 % when compared to the initial forecast for the season. Of the total estimated production, approximately 27.76 million boxes are expected to come from the Triângulo Mineiro region …

Please download the complete forecast under: www.fundecitrus.com.br/pdf

¹Hamlin, Westin, Rubi, Valencia Americana, Seleta, Pineapple, Alvorada, Pera Rio, Valencia, Valencia Folha Murcha, and, Natal.
²Department of math and science, FCAV/Unesp Jaboticabal Campus.

Der Beitrag Brazil: 2023-2024 orange crop forecast update for the São Paulo and West-Southwest Minas Gerais citrus belt – January 2024 erschien zuerst auf FRUIT PROCESSING magazine.

The 2023-2024 Florida all orange forecast released by the USDA Agricultural Statistics Board is 19.8 million boxes, down 700,000 boxes from the January forecast. If realised, this will be 25 percent more than last season’s final production. The forecast consists of 6.80 million boxes of non-Valencia oranges (early, mid-season, and Navel varieties) and 13.0 million boxes of Valencia oranges. An 8-year regression was used for comparison purposes. All references to “average”, “minimum”, and “maximum” refer to the previous 10 seasons, excluding the 2017-2018 season, …

Please download the full citrus crop production forecast: www.nass.usda.gov

Der Beitrag USDA: Florida citrus February 2024 forecast erschien zuerst auf FRUIT PROCESSING magazine.

On Friday 9 February 2024, the World Apple and Pear Association (WAPA) held its Annual General Meeting. During the Meeting, which took place during Fruit Logistica in Berlin, WAPA presented the Southern Hemisphere apple and pear crop forecast for the upcoming season. This report has been compiled with the support of CAFI (Argentina), APAL (Australia), ABPM (Brazil), Fruits from Chile (Chile), New Zealand Apples and Pears (New Zealand), and Hortgro (South Africa), and therefore provides consolidated data from the six leading Southern Hemisphere countries.

Regarding apples, the Southern Hemisphere 2024 crop forecast suggests an increase of 1,1 % to a total of 4.775.530 t compared to last year (4.725.574 t). South Africa is expected to maintain its lead as the largest producer with 1.396.659 t (+ 4,6 from 2023), followed by Brazil (1.100.000 t, in line with 2023), Chile (912.000 t, – 8,4 %), New Zealand (557.871 t, + 14,7 %), Argentina (501.000 t, – 4,8 %), and Australia (308.000 t, + 5,8 %). With 1.578.148 t, Gala is by far the most popular variety, with its volume remaining in line with 2023 although 11,4 % below the average of the previous 3 years. Exports are also expected to increase (+ 8 %) to reach 1.551.696 t. South Africa (+ 5,1 %) and Chile (+ 5,3 %), the two largest exporters, are both expected to increase their export volumes, reaching 572.280 t and 493.000 t respectively. Exports from New Zealand should grow by 22,2 % (381.729 t in total), while lower export quantities are forecasted for Argentina (70.000 t, – 4,1 %) and Brazil (32.000 t, – 10,6 %).

Regarding pears, the Southern Hemisphere growers predict a slight decline in the crop (- 2,3 %), bringing the total to 1.465.800 t. Argentina (614.000 t), Chile (203.000 t), and Australia (72.000 t) are expected to decrease their production by 6 %, 5,4 %, and 2,7 % respectively. South Africa’s production levels are forecasted to increase to 567.334 t (+ 3,4 % from 2023), as well as New Zealand’s (+ 8,4 %, with 9.066 t in total). Packham’s Triumph remains the most produced variety (508.000 t, with a slight 1,3 % decrease compared to 2023), followed by Williams’ bon chrétien pears (300.082 t). Export figures are expected to be in line with 2023 with a total of 654.323 t.

European apple stocks stood at 3.851.098 t as of 1 January 2024, which is 4,6 % lower than in 2023. Similarly, the total of 582.587 t for European pears is 4,4 % below the figures from the previous year. On the other hand, stock figures are higher in the USA, both for apples (2.138.376 t, + 33,6 %) and for pears (169.474 t, + 14,9 %).

During the Annual General Meeting, Jeff Correa (Pear Bureau Northwest – USA) was elected as the President of the association, taking over from Dominik Woźniak (Society for Promotion of Dwarf Fruit Orchards / Rajpol – Poland). Nick Dicey (Hortgro – South Africa) will join him as the Vice-President. Regarding his new role, Mr Correa commented: “I’m honoured that I have been elected as the next Chairman of WAPA. I look forward to working with the WAPA staff and membership to advance the data sharing, market insights, and explore new avenues that will benefit the organization and its members”. Finally, the Annual General Meeting confirmed that the next edition of Prognosfruit will be held in Budapest, Hungary, on 7-9 August 2024.

Der Beitrag The World Apple and Pear Association (WAPA) presents its annual Southern Hemisphere crop forecast erschien zuerst auf FRUIT PROCESSING magazine.

This scenario of high prices is related to the limited supply. The production in the current crop is on average; however, low orange juice stocks increase the need to buy the raw material, reducing the orange supply in the in natura market.

As for the demand, players surveyed by Cepea say that it is firm, since temperatures are high, favoring the consumption of the fruit.

The pear orange supply is expected to continue limited in February, which is still considered offseason.

Industry

Prices for pear orange and late varieties for the industry had hit a real record in November. Since then, they have been renewing the record level of Cepea series, which has started in 1994. However, values are now moving down, considering the closing of new trades.

The price average for pear orange and late varieties for the industry was BRL 57.68 per 40.8-kilo box, harvested and delivered, in January, increasing 10% against the month before and 76% in relation to January 2023, in real terms.

Tahiti lime

Prices finished January at low levels, due to the peak season. The price average in January 2024 was BRL 13.56 per 27-kg box (harvested), for a decrease of 28% compared to the last month of 2023.

The tahiti lime supply is expected to continue high in February, due to rains in January, which can favor both the fruit development and the quality.

Der Beitrag Brazil: Pear orange prices hit a real record in the in natura market in January erschien zuerst auf FRUIT PROCESSING magazine.

The findings are from the latest consumer sentiment survey about the sober curious movement, a follow-up to a similar survey conducted in January 2023. Both surveys were commissioned by NCSolutions (NCS). The findings also include an analysis of NCS’ proprietary consumer purchase data. NCS is the leading company for improving advertising effectiveness for the consumer packaged goods (CPG) ecosystem.

More millennials (born between 1981 and 1996) said they’d drink less in 2024 (49 %), an increase of 26 % from those surveyed a year before. Overall, 41 % of all Americans plan to drink less in 2024, up from 34 % the year before. Together, these findings indicate the sober curious movement gained strength over the last year, largely due to interest from younger generations.

“Nonalcoholic alternatives, once a niche category, are becoming more mainstream,” said Alan Miles, chief executive officer, NCSolutions. “Younger consumers are increasingly expressing a growing interest in healthier options for social drinking. Beverage brands have a real opportunity to engage and build brand loyalty with the next generation of consumers by focusing on the right combination of creative, product, placement and timing.”

Tap into Gen Z with sober curious lifestyle messages

Younger consumers say saving money and improving physical health are the top reasons they switch to a sober lifestyle. More than one-third (36 %) of Gen Z say they’re going alcohol-free for their mental health.

This impacts the type of advertising most likely to influence purchases: over one-third of Gen Zers (34 %) say they’re more likely to try a new beverage product if it’s aligned with the sober curious lifestyle, compared to 17 % of all Americans. The finding adds further nuance to the marketing preferences of Gen Z, who are known to have an affinity for brands whose missions align with their values.

Nearly half (45 %) of Gen Zers say social media is the most effective advertising channel to help them learn about new nonalcoholic beverage options, followed by internet searches (16 %) and streaming TV (15 %). In addition, nearly one in four (24 %) have tried a nonalcoholic beverage because a celebrity or influencer endorsed it.

Mocktails are twice as popular as nonalcoholic beer

Sober curious consumers surveyed are twice as likely to choose a mocktail than a nonalcoholic beer. One in five (19 %) Americans said they drank a mocktail in 2023, compared to one in 10 who drank nonalcoholic beer. More than one-third (37 %) said they drank mocktails most often.

Mocktails were especially popular among younger generations in 2023. Thirty-seven percent of Gen Z said they drank mocktails last year, compared to 16 % who said they had nonalcoholic beer and 10 % who said they drank nonalcoholic wine.

Among millennials, 30 % said they drank mocktails in 2023, compared to 15 % who drank nonalcoholic beer and 9 % who had nonalcoholic wine.

Seventeen percent of both millennials and Gen Z said they had tried THC and CBD-infused drinks in 2023.

December leads for nonalcoholic beverage sales

Interest in Dry and Damp January continues to expand. Consumers purchased the least amount of alcoholic beverages in January 2023 (down 24 % from December 2022) and August 2023 (down 10 % from July 2023), according to NCS purchase data. This follows a 19 % drop in January 2022 compared to December 2021.

December was the most popular month of the year to buy alcohol in 2023, followed by May and March. Month-over-month purchases of alcohol in December increased 16 % over November. This increase was two times higher than the 8 % month-over-month increase in December 2022 and rose 8 % in May, compared to April. By contrast, in 2022, the summer and winter holidays saw the highest increase in purchases of alcoholic beverages.

“Alcohol consumption is traditionally seasonal. Consumers purchase significantly more during December in preparation for the holidays,” Miles said. “In the past, we’ve seen alcohol sales rise during summer months, but now the peak is as early as May. Beverage brands have the opportunity to leverage the sober curious trend beyond January and into the summer months, targeting younger consumers with new summer-focused nonalcoholic products and health-oriented creative.”

Der Beitrag Gen Z’s interest in the sober curious movement increases 53 %, from 2023 to 2024, according to a new NCSolutions analysis erschien zuerst auf FRUIT PROCESSING magazine.

The 2023-2024 Florida all orange forecast released by the USDA Agricultural Statistics Board is 20.5 million boxes, unchanged from the December forecast. If realised, this will be 30 percent more than last season’s final production. The forecast consists of 7.50 million boxes of non-Valencia oranges (early, mid-season, and Navel varieties) and 13.0 million boxes of Valencia oranges. An 8-year regression was used for comparison purposes. All references to “average”, “minimum”, and “maximum” refer to the previous 10 seasons, excluding the 2017-2018 season, which was affected by Hurricane Irma, and the 2022-2023 season, which was affected by Hurricanes Ian and Nicole. Average fruit per tree includes both regular bloom and the first late bloom. …

Please download the full citrus crop production forecast: www.nass.usda.gov

Der Beitrag USDA: Florida citrus January 2024 forecast erschien zuerst auf FRUIT PROCESSING magazine.

This scenario is explained by the lower supply compared to the demand, despite the fact that the 2023/24 production is on average. Orange juice stocks started the season at low levels, and there was the need to purchase the raw material in order to prevent a significant decrease of stocks at the end of the current season. Moreover, the orange juice demand is firm in the international market, especially from the US, country that has been registering limited production for years due to greening (HLB) impacts.

In November, prices of orange to the industry hit real records, considering Cepea historical series, which has started in October 1994 (monthly values were deflated by IGP-DI October/23).

Orange production

The 2023/24 orange season in São Paulo state and in Triângulo Mineiro may decrease 2.2 % compared to the previous, according to Fundecitrus. The total volume is forecast at 307.22 million boxes, 0.7 % smaller in relation to the first estimate, released in May.

The decrease is related to above-average rains, which increased the incidence of blossom-end rot, to the negative biennial cycle (except in the north), the lower volume of flowers verified in some late variety trees and to the intensity of greening.

It is important to mention that this volume is below the need of the industry to meet the international demand and increase juice stocks, which are very low. According to CitrusBR, the volume in stocks hit the lowest level in 12 years, totaling only 84.745 thousand tons of volume equivalent to concentrate juice by the end of the 2022/23 season (June/23), downing 40.7 % compared to the previous crop. These critical numbers arise serious concerns about the global orange juice supply.

Der Beitrag Supply is lower than demand; orange prices hit real record in 2023 erschien zuerst auf FRUIT PROCESSING magazine.

GlobalData’s latest report, “EMEA Non- Alcoholic Beverage Sports Sponsorship Landscape,” reveals that Red Bull is estimated to have 10 deals in place that are worth USD 1 million or more annually. Its deals include many esports teams such as OG, Team Spirit, and G2 eSports.

Tom Subak-Sharpe, Sport Analyst at GlobalData, comments: “Red Bull across the EMEA region is the biggest spending non-alcoholic beverage brand thanks to many lucrative deals, which include a primary front-of-shirt agreement with soccer club RB Leipzig. The brand’s investment in Leipzig has contributed massively in allowing the club to be one of the best-performing clubs in German soccer over the last 10 years.”

Red Bull’s biggest spending rival in the sector is Coca-Cola. GlobalData estimates the brand will spend nearly USD 60 million on sponsorship deals across the EMEA region in 2023. The brand’s biggest annual deal in the region is with FC Barcelona. Its one-year deal with the Spanish soccer giants is estimated to be worth USD 5.25 million.

Subak-Sharpe concludes: “In 2023, Coca-Cola continued to be associated with many athletes, with current deals ongoing with Neymar, Blake Griffin, Anthony Davis, Kris Bryant and Justin Barcia. Of these five deals, the one with the Brazilian soccer player Neymar is the most lucrative. Over a long period of time, Red Bull has associated itself with some of the world’s most recognisable athletes. These associations are not expected to decline, with the brand constantly identifying new top talent to partner with.”

Der Beitrag Red Bull to top sports sponsorship spending in EMEA in 2023, says GlobalData erschien zuerst auf FRUIT PROCESSING magazine.

GlobalData’s latest report “Americas Non-Alcoholic Beverages Sports Sponsorship Landscape,” estimates that the American multinational food, snack, and beverage corporation PepsiCo has 55 deals in place, which are worth USD 1 million or more annually. In 2023, over USD 100 million is being invested by PepsiCo in team deals, which include many NFL teams such as the New England Patriots, Washington Commanders, and Miami Dolphins.

PepsiCo’s biggest competitor in the sector is Coca-Cola. In 2023, Coca-Cola is estimated to spend close to USD 277 million on sponsorship deals across the Americas region, according to GlobalData. The brand’s biggest annual deal in the region is with US Soccer. The current five-year agreement between the two parties is estimated to be worth USD 100 million.

Tom Subak-Sharpe, Sport Analyst at GlobalData, comments: “It is not surprising that PepsiCo and Coca-Cola dominate the region of all the competing non-alcoholic beverage brands due to the vast amounts of funding that these two powerhouse organisations have to spend on developing their sponsorship portfolios.”

In 2024, it is unlikely that any other non-alcoholic beverage brands will come close to competing with these two brands. However, a brand to keep an eye on who may increase their sponsorship spend and deal volume count is PRIME, the brand that is currently serving as the official sports drink of the Los Angeles Dodgers.

Subak-Sharpe concludes: “The meteoric growth experienced by PRIME in 2023 may allow the brand to invest more finances into securing more sponsorship deals with globally recognised sports properties based in the Americas region.

Der Beitrag PepsiCo to spend USD 322.96 million on sports sponsorship deals in Americas for 2023, estimates GlobalData erschien zuerst auf FRUIT PROCESSING magazine.

Apple production in Europe has been revised by The World Apple and Pear Association (WAPA) to be no more than 11 million tonnes down 4 % from the initial forecast. Poland, Europe’s top apple producer, is expected by the industry to yield around 3.3 million tonnes in 2023, 700 000 tonnes lower than WAPA’s August forecast.

Processing is reaching completion with most processors finished for the season. Market sources said that Polish apple juice concentrate production will be around 230,000 tonnes. Demand is strong throughout Europe, but supply is limiting trade and subduing the market, according to market sources, most apple juice is concluded under contracts. Many buyers were expecting a drop in price as the processing season came to an end, yet this never occurred.

China has also had a challenging apple season with a lower crop than normal. According to market sources, the industry expects apple juice concentrate production in China to reach approximately 300,000 tonnes in 2023, which is well below typical levels that often exceed 500,000 tonnes. Market sources have said that some of China’s juice has been imported into Turkey and blended domestically. Market sources suggest bullish expectations for the industry in upcoming months as supply and demand dynamics tighten.

Der Beitrag Lower apple crop supports the apple juice market erschien zuerst auf FRUIT PROCESSING magazine.

The 2023-2024 Florida all orange forecast released by the USDA Agricultural Statistics Board is 20.5 million boxes, unchanged from the October forecast. If realised, this will be 30 percent more than last season’s final production. The forecast consists of 7.50 million boxes of non-Valencia oranges (early, mid-season, and Navel varieties) and 13.0 million boxes of Valencia oranges. An 8-year regression was used for comparison purposes. All references to “average”, “minimum”, and “maximum” refer to the previous 10 seasons, excluding the 2017-2018 season, which was affected by Hurricane Irma, and the 2022-2023 season, which was affected by Hurricanes Ian and Nicole. Average fruit per tree includes both regular bloom and the first late bloom …

Please download the full citrus crop production forecast: www.nass.usda.gov

Der Beitrag USDA: Florida citrus December 2023 forecast erschien zuerst auf FRUIT PROCESSING magazine.

The second forecast for the 2023-2024 orange crop in the São Paulo and West-Southwest of Minas Gerais citrus belt, published by Fundecitrus, in cooperation with Markestrat, FEA-RP/USP, and FCAV/Unesp², is 307.22 million boxes of 40.8 kg each. Of this total estimated production, approximately 27.60 million boxes are expected to come from the Triângulo Mineiro region.

In this update, the initial projection is reduced by 2.12 million boxes, corresponding to 0.7 %. This adjustment reflects the balance considering all varieties. The oranges from early varieties, already harvested almost entirely, benefited from abundant rains at the beginning of the year, resulting in a production exceeding the estimated 2.27 million boxes …

Please download the complete forecast under: www.fundecitrus.com.br/pdf

¹Hamlin, Westin, Rubi, Valencia Americana, Seleta, Pineapple, Alvorada, Pera Rio, Valencia, Valencia Folha Murcha and Natal.
²Department of math and science, FCAV/Unesp Jaboticabal Campus.

Der Beitrag Brazil: 2023-2024 orange crop forecast update for the São Paulo and West-Southwest Minas Gerais citrus belt – December 2023 erschien zuerst auf FRUIT PROCESSING magazine.

WCO, the World Citrus Organisation, released its annual Northern Hemisphere citrus forecast for the upcoming season (2023-24). The preliminary Forecast is based on data from industry associations from the Mediterranean region and the United States. Total citrus exports are expected to follow a similar trend at 9,483,770 T, up by 11.4 % from last season and 4.5 % from the last four seasons’ average.

Philippe Binard, WCO Secretary General, summarised the outcome of the Forecast. “The market insights we received indicate a recovery from the low point of last season. The growth is mainly influenced by growth in Turkey and Egypt while other countries are stable or only recorded marginal gains”. Eric Imbert from CIRAD added, “While this year’s forecast shows a recovery with variable conditions across the producing countries and citrus categories, many parameters have to be taken into account for the market analysis”. He added: “Climatic issues, such as late frost, drought, heat waves, or new pests and diseases influenced the quality, colouring, or harvest date for the production. The market will still be impacted by geopolitical instability while consumer demand is under pressure due to limitation of purchasing power and inflation”.

Looking at the country-specific figures for the largest producers in the EU, Spain’s citrus production at 5.9 MT is up by 2 % to previous seasons, with stable soft citrus compared to last year, fewer oranges (- 6 %) and more lemons. Italy is up by 6 % at 2.6 MT, with more oranges (+ 20 %) and less soft citrus and lemons (- 10 % each), while Greece is down by 7 % to 1.1 MT. In the other Mediterranean countries, Turkey is now the market leader with a first production estimate of 6.5 MT (+ 45 %), with strong growth across all categories. The Turkish production forecast could even exceed 7 MT. This results from the increased acreage and productivity, alternance, and favourable climatic conditions. Egypt at 5.4 MT is up by 10 % from the previous season and 15 % from the average of the last 4 years. The main category is oranges with 3,7 MT (+ 5 %) while soft citrus’s double-digit growth should almost reach 1.3 MT. Morocco’s production is expected to partially recover, bouncing back to just over 2 MT, with 1 MT of soft citrus (+ 11 %) and 930,000 T of oranges. Israel’s production is estimated at 365,000 T, but the recent conflict and attack on the country is a source of multiple challenges regarding supply, logistics, and human resources for harvesting and packing. The production in the United States will be up by 1 % at 4.5 MT with more oranges ( + 10 % at 2.4 MT) but less soft citrus (- 2 % at 856,000 T) and even less so for lemon ( – 12 % at 889,000 T).

Philippe Binard added: “WCO is also setting some trends for the expected utilization of citrus for the upcoming season. The global citrus exports will be up by 11 % to reach 9,4 MT, while processing will increase by 8 % to reach 4,7 MT, leaving 14.7 MT for domestic sales (+ 14 %.). Next April, the WCO will release the 2024 production and export forecast for the Southern Hemisphere.

Der Beitrag The World Citrus Organisation Northern Hemisphere Citrus Forecast shows recovery in citrus production erschien zuerst auf FRUIT PROCESSING magazine.

Orange prices have been hitting records in both segments – as for fruits to the industry, the current average is a real record, considering the Cepea series, which started in October 1994 (monthly prices were deflated by IGP-DI October). Even with an average crop, orange juice stocks at processing companies are low, resulting in a fruit supply that is lower than the demand.

In November, pear oranges are traded in the in natura market at BRL 58.90 per box, 45.9 % higher than in November last year (in real terms) and the highest of Cepea series, in nominal terms. In real terms, the current average is the highest since March 2019 and the fourth biggest considering the months of November.

Prices for pear orange and late varieties sent to the industry, in turn, have averaged BRL 49.04 per box in November, soaring 60.3 % compared to November/22, in real terms, and the highest of the series.

The supply in Brazil is expected to be lower than the demand at least until the end of the crop. The following season can still register a limited availability, considering that current OJ stocks may not recover at the end of the 2023/24 crop. In case the 2024/25 season continues on the average, stocks may present a new decrease. Therefore, if the crop is below-average, the situation can be critical.

Der Beitrag Prices of orange to the industry hit a real record erschien zuerst auf FRUIT PROCESSING magazine.

The functional beverage market size is projected to surpass USD 164,058 million in 2023 and is likely to attain a valuation of USD 277,744 million by 2033. The functional beverage market share is expected to rise at a CAGR of 5.4 % from 2023 to 2033.

Functional drinks have firmly established themselves in the sports and fitness market, providing great performance enhancers, post-workout recovery aids, and pre-activity nourishment. These items have become essential components of fitness programs, effortlessly harmonising with the desire for optimum physical performance and adequate nutritional consumption.

The functional beverage industry is benefiting from increased public awareness of health issues. These beverages address a wide range of conditions, including stress management, anxiety, inflammation, and digestive health. As consumers seek solutions to these problems, the market seizes the chance to solve real-world health issues with focused, practical solutions.

Effective marketing and branding initiatives significantly impact the growth of the functional beverage sector. Engaging narrative, eye-catching packaging, and targeted endorsements all captivate customers’ attention and allegiance. Branding is critical for establishing long-term consumer relationships and differentiating items in this crowded industry.

The advent of e-commerce platforms and direct-to-consumer sales channels is substantially propelling the functional beverage market’s expansion. These channels enable manufacturers to reach a larger audience while incurring fewer distribution expenses and providing consumers with quick access to a bigger range of product selections.

Personalisation is emerging as an increasingly important motivator. Customisation possibilities are available from functional beverage providers, allowing customers to customise their beverages to specific health requirements or flavour preferences. This increases brand loyalty and customer engagement.

CBD (cannabidiol) and hemp-based compounds have been gaining popularity in the functional beverage industry. These substances are linked to possible health benefits and relaxing effects, attracting a niche audience interested in holistic well-being.

“The functional beverage market is undergoing a substantial shift, which is being driven by innovation, scalability, strategic alliances, and a greater emphasis on sustainability. This shifting landscape confronts organisations with both problems and possibilities, forcing them to adapt to changing customer demands and regulatory needs while promoting development and resilience in a highly competitive market”, – Nandini Roy Choudhury, Client Partner at Future Market Insights (fmi)

Der Beitrag Functional beverage market is set to reach USD 277,744 million by 2033, fueled by global demand for performance enhancement, says fmi erschien zuerst auf FRUIT PROCESSING magazine.

Up until mid-November, high temperatures have been affecting areas with fruitlets. It is worth noting that, in the heat wave observed in September, areas with fruitlets (which had registered flowers in August) were the most affected, since weather conditions have caused fruitlets to fall.

Areas with late flowers (verified in less than 30 days) may also be damaged by the hot weather – these flowers blossomed earlier and the development stage is more advanced. Moreover, citrus growers indicate possible impacts on bigger fruits, especially in trees with high incidence of greening, with less leaves and/or in bad nutrition.

In irrigated areas, in turn, damages tend to be mitigated, since flowers are in a more advanced stage. However, these areas are located in the north of São Paulo state, where temperatures are usually higher.

As for 2023/24 oranges, players surveyed by Cepea report impacts on the quality. Many fruits are withered and sunburned, and consumers usually do not want to buy fruits with these conditions – in many cases, it is necessary to accelerate the harvest in order to avoid the premature fruit fall.

TAHITI LIME – The heat wave has also been affecting the tahiti lime. As rains have not been frequent in major producing regions, the supply has not increased in a significant way, and most fruits are small.

Despite the smaller size, producers have been harvesting fruits in order to take advantage of high prices and to avoid that the hot weather affects the quality even more.

Der Beitrag Brazil: New heat wave concerns citrus growers erschien zuerst auf FRUIT PROCESSING magazine.

The 2023-2024 Florida all orange forecast released by the USDA Agricultural Statistics Board is carried forward from October at 20.5 million boxes, up 30 percent from last season’s final production. The total includes 7.50 million boxes of non-Valencia oranges (early, midseason, and Navel varieties) and 13.0 million boxes of Valencia oranges. The Navel orange forecast, at 300,000 boxes, accounts for 4 percent of the non-Valencia total …

Please download the full citrus crop production forecast: www.nass.usda.gov

Der Beitrag USDA: Florida citrus November 2023 forecast erschien zuerst auf FRUIT PROCESSING magazine.

Due to the increasing supply, players surveyed by Cepea expect tahiti lime prices to move down in November, decreasing even more from December on.

In October, the tahiti lime was traded at BRL 68.92 per 27-kg box (harvested) in São Paulo state, downing 4.1 % in relation to September/23 and a decrease of 17.4 % compared to October/22, in nominal terms.

Orange

The season of late varieties was intensified in mid-October, and valência was the variety that was most offered, but volumes of natal oranges were also available in the market. The amount of these fruits is expected to increase significantly in November, taking part of pear orange share and increasing its importance in the juice industry. As for pear oranges, the supply has been reducing. In October, the average price was BRL 52.44 per 40.8-kg box (on tree), 11.4 % above that in September.

Der Beitrag Tahiti lime supply starts to increase; prices move down erschien zuerst auf FRUIT PROCESSING magazine.

The survey of 725 plant protein powder users, carried out by Brightfield Group in Q1 2023, found that just 17 % of them identified as vegan. Furthermore, 38 % of the respondents in the survey who declared that they purchase only plant-based protein powders said they mixed them with dairy milk, indicating that they buy such products for reasons other than dietary lifestyle choices.

Meanwhile, fewer than half of the respondents in the survey (46 %) identified as athletes, even though as many as 77 % of them said they exercised at least three times a week. The vast majority (93 %) stated that they exercise to support their mental health.

When asked to describe themselves, 34 % of respondents were identified as ‘early adopter’ consumers. Another 31 % were ‘early majority’ shoppers, indicating a shift for plant protein powder into a more mainstream demographic.

When it comes to product quality, plant-based protein powder consumers are in broad agreement. Nearly all of them (92 %) said they would find a product more appealing if it offered higher quality protein, with 91 % attracted by a protein that is more complete. Beyond nutritional factors, 91 % of respondents said they favour products that promise a better taste.

MycoTechnology’s Marketing Director, Jonas Feliciano, commented: “These findings demonstrate that plant protein is smashing apart outdated stereotypes and is now earning strong support among mainstream consumers. The fact that so many blend their plant protein powder with milk is a strong sign that non-vegans consider plant protein to be a conventional product and a key part of a healthy diet. Most notably, all but a few of the respondents to our survey said that they considered protein quality and flavour to be of the utmost importance. The successful plant proteins of the future will be those which are able to tap into the needs and preferences of these highly discerning consumers.”

Bethany Gomez, Managing Director at Brightfield Group, added: “Plant-based protein users are a young, affluent group that prefers cleaner eating–no sugar added, all natural, preservative free–and they’re willing to pay for high quality products with that strong health profile. This group is also more likely to be using functional ingredients, like mushrooms and adaptogens, so we know they’re open to new and alternative ways to get the types of sustenance and nutrition they’re looking for. Brands that strive to offer high quality products, using cutting edge ingredients, will find a group of users ready and willing to dig in.”

A trailblazer in the development of next-generation plant proteins, MycoTechnology offers a line of plant proteins including FermentIQ PTP – a pea and rice protein blend fermented by mushroom mycelia to deliver superior performance and nutrition. Providing all essential amino acids, it has a PDCAAS (Protein Digestibility Corrected Amino Acid Score) of 1.0 for ages 3 and above. Its unique fermentation process also enhances digestibility, enabling 99.9 % of the protein consumed to be easily digested. As a result, FermentIQ PTP offers a nutritional value competitive with animal and soy proteins.

MycoTechnology’s proprietary process also deodorises and de-flavours the plant proteins, offering better tasting, more neutral solutions with superior functionality in a range of applications. For those looking to take the taste of their products to the next level, MycoTechnology also offers ClearIQ – a natural, clean-label bitter blocker and flavour clarifier.

Der Beitrag Not just for vegans: Plant protein has broken into the mainstream, new research shows erschien zuerst auf FRUIT PROCESSING magazine.

The global NFC juice market value is estimated to rise from USD 2.6 billion in 2023 to USD 3.8 billion by 2033. Over the assessment period, global sales of NFC juices are predicted to increase at a CAGR of 8.2 %. Demand in the market is expected to remain high for organic NFC juices. This is due to rising end-user preference for natural and organic fruits and juices. The target segment is projected to hold a market share of 58.1 % during the forecast period.

The NFC juice market is set to witness a robust growth trajectory during the forecast period. This is due to increasing consumer demand for healthy and sustainable food options. Today, consumers are willing to pay a premium for NFC juices. This is because they perceive them as healthier, and more nutritious than traditional juices made from concentrates or other processed sources.

NFC juices are often seen as a way to support local farmers and reduce carbon footprints, as they require less transportation and storage than imported concentrate products. This is also encouraging their adoption and fueling market demand. In a new development that is sure to shake up the beverage industry, the NFC (Not from Concentrates) juice market is poised to redefine consumer expectations when it comes to fruit juice. This innovative approach to juice production promises a fresh, unadulterated taste experience that rejuvenates the market.

Consumers are increasingly seeking authenticity and transparency in their food and beverage choices, and the NFC Juice market is perfectly poised to meet these demands. NFC juices offer a purer and more wholesome alternative to traditional juices which are often made from concentrate and mixed with additives. Companies are diversifying their product lines to meet changing consumer preferences and cater to different tastes and dietary needs. For example, some companies now offer functional NFC juices fortified with probiotics, protein, or fiber, while others offer lower sugar or low-acid varieties.

Certain NFC juice brands are also prioritising sustainability by sourcing fruits from local, eco-friendly farms and using environmentally responsible packaging. This is anticipated to bode well for the market.

Key takeaways from the NFC Juice Market Report:

• The global NFC juice market is expected to reach USD 3.8 billion by 2033.
• Global demand for NFC juices is likely to soar at 8.2 % CAGR over the forecast period.
• Based on product type, the fresh fruit NFC juices segment is estimated to reach a valuation of USD 577.5 million by 2033.
• By product claim, the organic segment is expected to hold a market share of 58.1 % during the projection period.
• The United States market is expected to register a CAGR of 5.0 % through 2033.
• Germany NFC juice industry is projected to thrive at 10.0 % CAGR during the forecast period.

“The global NFC (not from concentrate) juice market is witnessing a refreshing trend towards pure, unadulterated juice options. Consumers now seek transparency, traceability, and a connection to the source of their beverages. This market’s commitment to natural flavours and sustainability aligns perfectly with evolving consumer preferences for healthier, more authentic choices. It’s a positive shift that reflects the growing demand for genuine and eco-conscious products, Nandini Roy Choudhury, Client Partner at Future Market Insights”

Please find more information under https://www.futuremarketinsights.com/reports/sample/rep-gb-18027

Der Beitrag Future Market Insights, Inc.: NFC juice sales to total USD 3.8 billion by 2033 as health-conscious consumers seek for better alternatives to traditional juices erschien zuerst auf FRUIT PROCESSING magazine.

Coca-Cola started with a core question to its customers: What would the year 3000 look like? Consumers were asked how they saw Coca-Cola in the year 3000 via the Coca-Cola Creations platforms. The company then used AI to analyse all the responses to create the framework for the futuristic product based on how people see the future through emotions, ambitions, colours and flavours.

Dragos Dumitrachi, Analyst at GlobalData, comments: “Based on these inputs from consumers and its knowledge of beverage trends, the AI created a unique packaging and flavour profile for a carbonate in the year 3000. The packaging format is colourful, with a mix of spherical shapes blended in purple, pink, and blue colours with a pixelated logo, and the AI primarily perceived the future as being sugar-free. This is to be expected as low-calorie carbonates recorded a 39 % growth between 2015 and 2023 globally, with this growth set to continue over the next five years, as consumers increasingly focus on their health and wellness. According to the latest global survey^* by Global Data, 81 % of respondents consider that it is nice to have or essential for a product to be good for physical fitness/health.”

Global Data expects the AI market to grow from USD 81 billion in 2022 to USD 90 billion by 2030, with a 35 % compound annual growth rate (CAGR) during 2022-2030. Recent progress in machine learning (ML) on the back of improved algorithms (e.g., Google’s AlphaGo, OpenAI’s GPT-3/ChatGPT, Tesla’s AutoPilot) and increasing computing power have enabled AI to become more widely used in the soft drinks industry.

The AI-driven applications developed by Unilever leverage neural networks and the GPT API is aimed at enhancing the company’s ability to respond to the evolving needs of its consumer base and broader market dynamics. On top of that, Unilever is using AI to identify alternative ingredients that can reinforce the resilience of their supply chains, making their products more sustainable and cost-efficient, and streamlining the number of ingredients without impacting the effectiveness or quality of the products.

Dragos concludes: “The AI market in the soft drinks industry is still in its infancy; the rules and laws that will govern it are still under debate. Global Data is forecasting that the use of AI for supply chain, administrative issues, and the discovery of new flavours and packaging formats in the soft drinks industry will only grow.”

^*GlobalData 2023 Q2 Consumer Survey – Global, with 21,595 respondents, published November 2022

Der Beitrag AI usage to grow in soft drinks industry to discover new flavours and optimise operations erschien zuerst auf FRUIT PROCESSING magazine.

The 2023-2024 Florida all orange forecast released by the USDA Agricultural Statistics Board is 20.5 million boxes, up 30 percent from last season’s final production. The total includes 7.50 million boxes of non-Valencia oranges (early, mid-season, and Navel varieties) and 13.0 million boxes of Valencia oranges. The Navel orange forecast, at 300,000 boxes, accounts for 4 percent of the non-Valencia total.

The estimated number of bearing trees for all oranges is 38.7 million. Trees planted in 2020 and earlier are considered bearing for this season. Field work for the latest Commercial Citrus Inventory was completed in June 2023. Attrition rates were applied to the results to determine the number of bearing trees used to weigh and expand objective count data in the forecast model.

An 8-year regression was used for comparison purposes. All references to “average”, “minimum”, and “maximum” refer to the previous 10 seasons, excluding the 2017-2018 season, which was affected by Hurricane Irma, and the 2022-2023 season, which was affected by Hurricanes Ian and Nicole. Average fruit per tree includes both regular bloom and the first late bloom …

Please download the full citrus crop production forecast: www.nass.usda.gov

Der Beitrag USDA: Florida citrus October 2023 forecast erschien zuerst auf FRUIT PROCESSING magazine.

The early forecast is released during Prognosfruit, when harvesting is just about to start. The crop can therefore still be impacted by nature and climatic factors up to late October, with either a positive or negative impact on the quantity and quality of the harvest. Historically, these adjustments to the forecast amounted to small percentage variations.

The first updates from Prognosfruit’s network of national producing associations indicate that climate change- related conditions negatively affected the crop in the weeks following the publication of the original estimates. The climatic havoc included droughts, floodings, hail, warm nights, and an increased risk of pests across the EU. In other cases, rains and colder nights have positively impacted the size development and colouring respectively in some producing regions.

Regarding this season, while the apple harvesting is still expected to carry on for several weeks, based on the first regional adjustments (both upward and downward) WAPA estimates that the 2023 apple crop is expected to settle at just below 11 million t (about 4 % lower than the original forecast).

In regard to pears, a further decline of the forecast in Italy, Spain, Belgium, and the Netherlands will lead to a lower crop, even lower than in 2021. The final pear crop is expected to be around 1.720.000 T, about 6 % lower than the initial forecast.

WAPA will continue to monitor closely the harvesting developments in Europe, with the objective of consolidating the most accurate and recent figures into its final Crop Forecast later this year once harvesting is completed.

Der Beitrag World Apple and Pear Association: Northern Hemisphere apple and pear crop forecast reviewed erschien zuerst auf FRUIT PROCESSING magazine.

Although that volume is considered low, it is still 30 % higher than that from last season, when two hurricanes hit Florida – Ian, in September 2022, and Nicole, in November 2022. Although hurricane Idalia hit Florida State in late August/23, damages were not that severe.

It is important to mention that this output is not enough to meet the demand from the US, thus, the country is expected to continue to import high amounts of orange juice – and Brazil is the major supplier of the commodity to them. This scenario becomes worse when the local inventories are considered, since they are decreasing year after year.

Brazilian market

Liquidity was high in the Brazilian orange market in the first fortnight of October, despite the holiday on the 12th (Day of Our Lady of Aparecida). According to Cepea collaborators, lower supply and higher demand underpinned prices. On the other hand, for tahiti lime, values dropped, influenced by lower demand and rising supply.

Der Beitrag Florida may harvest only 20.5 million boxes of oranges in 23/24 erschien zuerst auf FRUIT PROCESSING magazine.

Lars Jensen, CEO of Royal Unibrew A/S, states: “I am happy to welcome the dedicated and talented people from Vrumona to the Royal Unibrew family. We are eager to onboard the strong organisation and get started on the exiting journey to establish the company as a multi-beverage platform in Central Europe that will deliver organic earnings growth for years to come.”

As previously announced, Royal Unibrew A/S is acquiring 100 % of Vrumona at an enterprise value of EUR 300 million on a debt free basis. In 2022, Vrumona realised net revenue of EUR 200 million and an EBITDA of around EUR 25 million, resulting in an acquisition multiple (EV/EBITDA) of 12x.

The acquisition is expected to be EPS accretive in 2024, and ROIC on the acquisition is expected to exceed WACC within three years.

Vrumona fits very well into Royal Unibrew A/S’ operating model of strong local businesses with strong local brands with its solid positions in On-Trade and Off-Trade. The company has been a front runner in creating healthy and functional beverages for years for which reason the majority of its business is within the no/low sugar and calories segment. With the acquisition, Royal Unibrew A/S establish a new growth platform and expand its geographical footprint while the company also expand its longstanding relationship with PepsiCo as Vrumona is operating the full beverage portfolio from PepsiCo on a license agreement in a partnership dating back to 1949.

The Vrumona production facility in Bunnik includes seven lines with a current annual output of around 3.1 million hectoliters. The production facility is in a good condition; however, additional long-term investments are needed to improve efficiency as well as to expand capabilities and capacities. It is therefore expected that it will take some years before the platform is able to exploit its full organic growth potential.

Der Beitrag Royal Unibrew A/S’ acquisition of Vrumona in the Netherlands is finalised erschien zuerst auf FRUIT PROCESSING magazine.

Collectively, this acquisition in Brazil enables Britvic to expand its brand portfolio and regional footprint. Energy is the fastest growing category in the market with volume growing 17 % in 20221 on the previous year and forecast to grow 20 % year-on-year in 20232. Within this category, Extra Power has broad-based distribution and 42 % market share3 in its core regions near Brasilia, while Flying Horse was the first international energy brand to enter Brazil around 20 years ago. Juxx is a premium juice brand with added health benefits, and Amazoo is an acai-based premium smoothie. In the year to December 2022, the acquired portfolio generated R$ 118 m of net sales, growing 26 % on the previous year.

This marks an important extension of Britvic’s Brazilian operations, consistent with Britvic’s strategy to accelerate and expand its presence across Brazil. The acquisition also includes a modern, efficient warehouse in Brasilia that will enhance Britvic’s supply chain efficiency across its wider portfolio and route to market into Brazil’s Centre-West region.

Simon Litherland, Chief Executive Officer commented: “The addition of these brands to our Brazilian portfolio will accelerate our growth trajectory in one of our key markets, as well as generate value overall. In line with our strategy to expand our business and accelerate our growth in Brazil, we now have a meaningful presence in the Centre-West region, providing the opportunity to scale our existing brands into territories where we’ve historically under-indexed, while also bringing new brands into our existing market regions.”

Britvic first entered the Brazilian market in 2015 with the acquisition of Ebba, followed by the acquisition of Bela Ischia in 2017. Since then, Britvic has developed fruit favourites such as Maguary, Dafruta and Bela Ischia into strong national presences known for innovation.

The Maguary brand heritage dates back to 1953 and, similar to the European flavour concentrates brands, is consumed by families at home. This heritage and family awareness enabled Fruit Shoot to be launched in Brazil as Maguary Fruit Shoot – following the same approach Britvic has followed in Europe, where Robinsons and Teisseire are the halo brands. New category launches in recent years have included Puro Coco and Natural Tea, both of which are ready-to-drink formats in the coconut and iced tea categories. More recently, the Brazilian team has expanded Maguary’s presence further, launching a plant-based chocolate drink.

Dafruta Tropical was launched in the flavour concentrates category, utilising the technical know-how of the Robinsons formulation. This new range uses real fruit, has a range of flavours and is pre-sweetened, differentiating it from the traditional concentrates in Brazil which require sugar to be added by the consumer. More recently the portfolio has expanded with the launch of Britvic Mixers and the premium Mathieu Teisseire range of concentrates for cocktails.

The growth market for fruit drinks in Brazil is perfectly complemented by Britvic’s fruit growing and fruit processing company, Be Ingredient, providing natural ingredients for Britvic and the international market.

¹Nielsen Energy Market Data all regions
²Global Data volume forecast by category
³Nielsen Data

Der Beitrag Britvic expands footprint in Brazil erschien zuerst auf FRUIT PROCESSING magazine.

In the 2023/24 crop – which is currently being harvested –, the biggest problem has been wilted fruits, according to Cepea collaborators. This feature reduces both quality and remuneration, since the oranges become lighter because of the loss of water. On the other hand, for the industry, fruits quality rises slightly, due to higher yield and ºbrix.

On the other hand, for the coming season (24/25), although the effects of the hot weather from September are still uncertain, growers are concerned about fruitlet fall, which may be higher than the usual. This context could lead to a lower number of fruits per tree.

Also, the fact that many orchards have been affected by greening makes the situation worse. A survey from Fundecitrus (Citrus Defense Fund) shows that 38.06 % of the trees in the citrus belt (São Paulo + Triângulo Mineiro) have had symptoms of the disease this year, 56 % above that from 2022 and the sixth consecutive year of increase in the incidence of greening.

Der Beitrag Intense heat warns citrus growers in Brazil erschien zuerst auf FRUIT PROCESSING magazine.

Tim Hill, Key Account Director at GlobalData Singapore, comments: “During extended gaming sessions, egamers are prone to consume snacks and drinks to quell hunger pangs, stay hydrated, and thereby play uninterrupted. Food and beverage makers are rolling out premium products targeting this high-spending cohort of avid gamers to cash in on the popularity of gaming. Companies are customising the recipes with ingredients that boost stamina and mental alertness to allow egamers to extend their sessions and improve their performance. Additionally, they are personalizing offerings for egamer cohorts of different genders, ages, and geographic regions. This personalisation feature can appeal to 57 % of Asian consumers whose product choices are often or always influenced by how well the product/service is tailored to my needs and personality^**.”

Bobby Verghese, Consumer Analyst at GlobalData, notes: “Among beverage categories, energy drinks presently dominate the gaming world. Recent product launches targeting avid gamers include Coca-Cola’s Thums Up Charged energy drink unveiled in Vietnam and Cambodia, and Beat The World’s G-Beat energy drink and computer manufacturer Acer’s PredatorShot in Thailand. Coca-Cola claims that Thums Up Charged is infused with vitamin B3, caffeine, and zinc to boost energy. According to the manufacturer, G-Beat is made with natural caffeine and without white sugar and fortified with vitamins A and B to support eyesight and brain functioning. Acer claims that PredatorShot is fortified with vitamin A to boost gamers’ eyesight.”

Hill continues: “Companies are also collaborating with top game developers to launch co-branded products and packaging. For instance, Coca-Cola unveiled a limited-edition Coca-Cola Ultimate Zero Sugar with a special flavour inspired by Riot Games’ hit game, League of Legends. Other recent examples include Mister Potato’s special edition pack for the game, Mobile Legends: Bang; and ZUS Coffee’s limited-edition drink, Velvet Crème Poring Latté, with the theme of the popular mobile game, Ragnarok Origin. Within the foodservice sector, notable examples of egames collaborations include Pizza Hut and Domino’s Pizza, Hut which rolled out special campaigns in Malaysia in collaboration with a popular mobile game, Genshin Impact.”

^*GlobalData Technology Intelligence Center ­– Market Analyzers, accessed in September 2023
^**GlobalData Q2 2023 Consumer Survey – Asia & Australasia, with 6,438 respondents, published in May 2023

Der Beitrag Leading beverage companies set sights on Asia’s lucrative egamer market, says GlobalData erschien zuerst auf FRUIT PROCESSING magazine.

According to data from Secex (Foreign Trade Secretariat), Brazil exported 182.9 thousand tons of Frozen Concentrate Orange Juice (FCOJ) Equivalent in July and August, 4% more than the volume shipped in the same period of 2022. Revenue totaled USD 397.9 million, a staggering 20% up in the same comparison.

As for the types of juice exported, shipments of Not-From-Concentrate (NFC) orange juice increased 19 %, and revenue, 25 %; of FCOJ, the volume exported decreased 3 %, while the revenue rose 17 %. The different performances of the exports of these types of juice are linked to the higher demand from the US for NFC juice, whose volume sent to the North-American country rose a staggering 51 %.

The United States

For one more season, the US have been importing orange juice from Brazil. In the first two months of the current season (23/24), the US imported 50.5 thousand tons of FCOJ, an increase of 38 % compared to that in the same period of 2022/23. Revenue totaled USD 113.2 million, 57 % higher, in the same comparison.

Lower orange production in the US because of the 2022/23 crop of Florida – which has decreased 62 %, according to the USDA – and lower supply from Mexico, the second major supplier of orange juice to the US, led the country to raise imports from Brazil.

European Union

To the European Union, Brazil exported, in July and August, 112.6 thousand tons of orange juice, a slight 3 % up from that last season. Revenue totaled USD 241.9 million in the two first months of the season, 14 % higher, in the same comparison.

Crop Estimates

According to data released this week by Fundecitrus, the 2023/24 harvest in the citrus belt (São Paulo State + the Triângulo Mineiro) is expected at 309.34 million boxes of 40.8-kg each, stable compared to that estimated in May but 1.5 % lower than the output from last season. It is important to highlight that this volume is a lot lower than the industry’s needs to meet the demand from abroad and replenish inventories, which are currently very low.

Der Beitrag Demand from the US for the brazilian juice underpins exports erschien zuerst auf FRUIT PROCESSING magazine.

Lemon exports are expected to decline to 200,000 MT in MY 2022/23, due to lower production. Orange exports are projected to decrease slightly to 55,000 MT, and tangerine exports are estimated to decrease to 30,000 MT, both due to smaller production …

Please download the full citrus crop production forecast: www.nass.usda.gov

Der Beitrag Argentina: Citrus semi-annual erschien zuerst auf FRUIT PROCESSING magazine.

With the final estimated juice yield on fruit of 280.58 boxes of oranges to produce one metric ton of FCOJ equivalent in aggregate for CitrusBR members and non-members, the final estimate for total orange juice production for the 2022/23 season was of 945,529 metric tons of FCOJ equivalent …

Please download the full report: www.citrusbr.com

Der Beitrag Brazil: Orange processing and orange juice production in the 2022/23 season erschien zuerst auf FRUIT PROCESSING magazine.

According to CitrusBR, on June 30th, 2023, when the 2022/23 season ended, the ending stocks of Frozen Concentrate Orange Juice (FCOJ) Equivalent totaled 84.745 thousand tons, 40.7 % lower than that at the end of the previous season and 39.5 % below that estimated by CitrusBR in August last year.

The reasons for these low inventories are the lower number of fruits processed (because of the reduced crop and losses caused by the lack of labor for the harvest), lower yield of oranges (partially due to the harvest delay) and higher juice exports (majorly to the United States) compared to that last season – a reflex of lower production in Florida.

These figures have raised concerns about the world supply of orange juice. The output in the current season (2023/24) is not forecast to be high and may not be enough for a recovery in the volume stocked by Brazilian processors.

So far, CitrusBR has preferred not to estimate the ending stocks for the 23/24 season (in June 2024), due to the challenges related to brix levels, industrial yield and even the volume processed, which may change until the end of the season. However, Cepea calculations based on data from Fundecitrus released in May 2023 show that inventories will hardly be higher by the end of the season, scenario that may become worse if exports rise again and if yield is below the average. In this context, orange production in the Brazilian citrus belt (São Paulo and the Triângulo Mineiro) will have to be high in the coming season (2024/25) for inventories to recover, at least partially, in June 2025.

Der Beitrag Orange juice inventories at the lowest levels in BR and hurricane in FL concern agents erschien zuerst auf FRUIT PROCESSING magazine.

Between August 1st and 15th, the average price for tahiti lime closed at BRL 76.70 per 27-kg box (harvested) a staggering 111.87 % up from that in July and 106.85 % above the average in the first fortnight of August of 2022, in nominal terms.

Some growers managed to sell the box for BRL 100.00 in the first half of August. With prices at high levels, many growers harvested all the fruits they were able to, in order to ensure a good revenue, offsetting at least part of the financial losses from the peak of harvest, when quotations were lower than BRL 10/box.

Cepea, collaborators believe that prices will continue high for some time, since supply in SP is only expected to resume rising after the return of rains, which usually occurs in September.

According to Cepea collaborators, in general, fruits quality (peel, amount of juice and size) is considered good, being higher in irrigated orchards – where fruits are growing bigger.

EXPORT – Domestic valuations have influenced the export value for the Brazilian tahiti lime. However, agents believe shipments will decrease soon, since sales in Brazil are expected to get good remuneration and thus reduce the attractiveness of the international market.

It is important to mention that this year’s shipments are currently at record levels, at 103.4 thousand tons (lemons and limes), 0.7 % higher than that from the same period last year, according to data from Secex (Foreign Trade Secretariat). Revenue is at USD 99.25 million, 4.4 % higher, in the same comparison.

Der Beitrag Brazil: Supply decreases more steeply, and price for tahiti lime skyrockets in SP erschien zuerst auf FRUIT PROCESSING magazine.

Global orange juice production for 2022/23 is estimated 9 percent lower to 1.5 million tons (65 degrees brix). Production is down due to reduced fruit available for processing in Brazil, the European Union, Mexico, and the United States. Consumption is mostly flat while exports are estimated down with the reduced available supplies …

Please download the full global market report: www.nass.usda.gov

Der Beitrag Citrus: World Markets and Trade erschien zuerst auf FRUIT PROCESSING magazine.

Please download the full report: https://apps.fas.usda.gov

Der Beitrag Brazil citrus semi-annual report erschien zuerst auf FRUIT PROCESSING magazine.

Prognosfruit, the leading annual event for the apple and pear sector, will take place in Trentino, Italy, from the 2nd to the 4th of August 2023. Prognosfruit 2023 is organised by WAPA in cooperation this year with APOT (Associazione Produttori Ortofrutticoli Trentini). After more than 20 years, the Italian region of Trentino is ready to welcome back a delegation of 300 leaders from the apple and pear sector from Europe and beyond. Registration is open on the Prognosfruit website until 25 July 2023, along with all the information to book accommodation in Trento.

The complete programme of Prognosfruit 2023 is available on the Prognosfruit website. The three-day event will gather the most important representatives of the sector to learn about the upcoming European apple and pear production and latest market trends, covering as well as the EU neighbourhood and the USA, China, and India. Philippe Binard, Secretary General of WAPA commented: “Prognosfruit is a long-established event for the European apples and pears sector. It has been on the agenda of the sector for 48 years. Besides the session that will reveal the key features for the Northern Hemisphere 2023/2024 apple and pear production forecast and corresponding market analysis, we are pleased this year to complement the programme with insightful new sessions on the demand side with an organic market outlook and a retail panel on adapting to consumer’s expectation. Mr Binard added “Despite on-going challenges of rising costs impacting both the sector and consumers and unpredictable climatic events, the first indicators for both apples and pears look very promising and will lead to interesting exchange during the conference in the middle of one of the most important production places”. To facilitate the debate, simultaneous translation will be available in Italian, English, French, and German.

Der Beitrag PROGNOSFRUIT 2023: Final days to register for the leading annual event of the European apple and pear sector erschien zuerst auf FRUIT PROCESSING magazine.

Although the consumption of orange juice is not increasing in the major destinations of the Brazilian product – and despite the low national inventories –, the United States had higher import needs in the last years, due to the steep production decrease in Florida – mainly in the current season, 2022/23 –, which had been facing the effects of greening and was hit by hurricanes late last year.

According to Secex, the Brazilian exports of orange juice to the US have increased high this season, totaling 340.9 thousand tons, 69 % higher than the volume shipped in 2021/22. Revenue totaled USD 701.9 million, a staggering 93 % up, in the same comparison. As production is not expected to rise high in Florida in the short term, the US may continue with high imports needs, and Brazil is the number one supplier of orange juice in the world.

In a report released in June, Florida Citrus Department confirmed higher imports to the US: between Oct/22 and Apr/23, the country doubled the volume of FCOJ imported from Brazil compared to that in the previous season; of NFC (Not-From-Concentrate) orange juice, shipments rose 82 %.

EUROPEAN UNION – To the European Union, the number one destination of the Brazilian orange juice, exports totaled 569.6 thousand tons in the 2022/23 season, 8 % less than that shipped in the previous season. Revenue totaled USD 1.13 billion, 9 % up, in the same comparison.

Der Beitrag Brazil: After fading for two seasons, Brazilian juice exports increase in 22/23 erschien zuerst auf FRUIT PROCESSING magazine.

Please download the full citrus crop production forecast: www.nass.usda.gov

Der Beitrag USDA: Florida citrus July 2023 forecast erschien zuerst auf FRUIT PROCESSING magazine.

In April 2023, supplies from abroad of concentrated orange juice decreased by -61.3 % to 16K tons for the first time since January 2023, thus ending a two-month rising trend. In general, imports showed a deep setback. The most prominent rate of growth was recorded in December 2022 when imports increased by 206 % against the previous month. In value terms, concentrated orange juice imports declined rapidly to $48M (IndexBox estimates) in April 2023. Over the period under review, imports showed a perceptible reduction. The pace of growth appeared the most rapid in October 2022 with an increase of 130 % m-o-m.

Imports by country

In April 2023, Mexico (9.2K tons) constituted the largest supplier of concentrated orange juice to the United States, with a 56 % share of total imports. Moreover, concentrated orange juice imports from Mexico exceeded the figures recorded by the second-largest supplier, Costa Rica (4.1K tons), twofold. From April 2022 to April 2023, the average monthly rate of growth in terms of volume from Mexico amounted to -8.1 %. The remaining supplying countries recorded the following average monthly rates of imports growth: Costa Rica (-2.3 % per month) and Brazil (+12.0 % per month). In value terms, Mexico ($29M) constituted the largest supplier of concentrated orange juice to the United States, comprising 61 % of total imports. The second position in the ranking was held by Costa Rica ($11M), with a 23 % share of total imports. From April 2022 to April 2023, the average monthly growth rate of value from Mexico amounted to -5.2 %. The remaining supplying countries recorded the following average monthly rates of imports growth: Costa Rica (+0.9 % per month) and Brazil (+11.3 % per month).

Import prices by country

In April 2023, the concentrated orange juice price amounted to $2,920 per ton (CIF, US), surging by 18 % against the previous month. Overall, the import price showed a pronounced increase. The growth pace was the most rapid in July 2022 when the average import price increased by 117 % month-to-month. As a result, import price attained the peak level of $4,563 per ton. From August 2022 to April 2023, the average import prices failed to regain momentum. Average prices varied somewhat amongst the major supplying countries. In April 2023, the country with the highest price was Mexico ($3,139 per ton), while the price for Brazil ($2,507 per ton) was amongst the lowest. From April 2022 to April 2023, the most notable rate of growth in terms of prices was attained by Costa Rica (+3.2 %), while the prices for the other major suppliers experienced mixed trend patterns.

Source: IndexBox Market Intelligence Platform

Der Beitrag U.S. concentrated orange juice import slumps to $48M in April 2023 erschien zuerst auf FRUIT PROCESSING magazine.

In that scenario, between June 12 – 15, the average price closed at BRL 17.96 (harvested), 33.8 % up compared to that in the previous week. This valuation brought some relief to farmers, since quotations had been low since mid-May and that some producers were working with negative margins.

Players surveyed by Cepea expect supply to decrease even more up until the end of June, which may boost values in the domestic market and export prices. However, weak demand may limit valuations, since the weather is cold, which usually discourages consumption. The weather has also been limiting the quality of tahiti lime.

INTERNATIONAL MARKET – The international demand for lemons and limes from Brazil has been increasing. May is not a month of significant shipments, but, this year, the performance was above-average. Secex indicates that Brazil exported almost 23.1 thousand tons in May, 42 % more than the volume shipped in April and 78 % up from that in May last year.

Der Beitrag Brazil: Tahiti lime supply decreases; prices rise again erschien zuerst auf FRUIT PROCESSING magazine.

China production is expected to shrink nearly 5.0 million tons to 41.0 million on reduced output in the top‐producing provinces of Shaanxi and Shandong as high temperatures during bloom reduced fruit set. Low market returns are encouraging tree removals in several northern and western provinces, while an aging farmer population is also impacting management of orchards. Exports are estimated to drop over 20 percent to 770,000 tons as a result of lower supplies. Shipments to Russia have resumed after an August 2019 ban due to pests was lifted in February 2022, but these volumes are expected to only partially offset weaker sales to other markets. Imports are projected up 10,000 tons to 85,000 on greater shipments from New Zealand at the start of the marketing year (July‐June) …

Please download the complete report under: https://apps.fas.usda.gov/psdonline/circulars/fruit.pdf

Der Beitrag Fresh apples, grapes, and pears: World markets and trade erschien zuerst auf FRUIT PROCESSING magazine.

In the market of ponkan tangerine, although the volume harvested increased slightly last month, demand remained firm – as the supply of ponkan tangerine increases at this time of the year, consumers demand – which was previously for oranges and other fruits, such as apples and bananas – is focused on tangerines. In this scenario, the average price for ponkan tangerine in May closed at BRL 64.09 per 27-kg box (on tree), stable compared to that in April. For June, Cepea collaborators expect supply to increase gradually. Thus, prices may fade along the month.

Oranges devalued in May, as the harvest of early varieties stepped up and some volumes of pear oranges out of the ideal period were harvested too. Besides, consumption decreased, mainly because of the lower temperatures in southern and southeastern Brazil.

Thus, in May, the average price for pear oranges closed at BRL 43.08 per 40.8-kg box (on tree), 7.9 % lower than that in April. For rubi oranges, the average in May closed at BRL 39.47/box, 3 % down in the same comparison. It is important to consider that the slighter devaluation of early varieties is linked to its maturation, which is nearer the ideal compared to pear oranges.

Cepea collaborators reported that orange devaluations were not steeper because of the demand from juice processors. Activities are still low at processors, but farmers had three plants to send fruits to in May, which helped to control supply in the table market. In June, the harvest is expected to increase, however, as processing is supposed to rise too, prices may continue stable in the table market.

As for tahiti lime, quotations dropped steeply in May. According to Cepea collaborators, besides weak demand because of the cold weather, supply was high last month, also due to low exports and processing. The average price for this variety in May closed at BRL 13.95 per27-kg box (harvested). 51.6 % lower than that in April and 2.8 % below that in May/22, in nominal terms.

For June, Cepea collaborators expect supply to be high, which may limit possible valuations if exports continue low. Also, Mexican exports usually increase at this time of the year, which may hamper shipments of the Brazilian fruit to Europe.

Der Beitrag Brazil: Oranges and tahiti lime devalue in May; for ponkan tangerine, prices remain firm erschien zuerst auf FRUIT PROCESSING magazine.

Alcopops are Ready to Drink (RTD) beverages that are available in pre-mixed forms containing different flavoured spirits and can be consumed directly. Lesser content of alcohol in alcopops as compared to conventional alcoholic beverages is a key factor driving their consumption.

Increasing per capita disposable income of people around the world is predicted to have a direct impact on the expenditure capacity of individuals. They are spending at a noticeable rate in different lifestyle products, including beverages and food at restaurants & cafés. Increasing inclination for alcoholic and non-alcoholic beverages that impart refreshing and unique flavours are expected to bolster the demand for alcopops around the world.

High concentration on R&D activities has resulted in fortifications and innovations in numerous spirit varieties, which is predicted to support in generating lucrative opportunities for market players. Rising population of young people and their inclination towards a wide variety of premium beverages is projected to stimulate the demand for alcopops over the coming years.

Key takeaways from market study

• Worldwide demand for alcopops is estimated at USD 4.5 billion in 2023.
• The global alcopop market is predicted to advance at a CAGR of 6 % from 2023 to 2033.
• The global industry is expected to reach USD 8.1 billion by the end of 2033.
• Europe held more than 35 % share of global market revenue in 2022.
• Sales of vodka-based alcopops are anticipated to rise at a CAGR of 4.7 % from 2023 to 2033.

“Rising popularity of alcopops is attributed to the global availability and traction for different flavours. Moreover, increasing popularity of some unique flavours in alcoholic beverages is contributing to the rising share of alcopops in the liquor industry,” says a Fact.MR analyst.

Rising popularity of alcopops among teenagers

In recent years, there is a noteworthy increase in the population of young people. They are inclined to consume premium alcoholic beverages, which are estimated to open up new opportunities for players. Alcopops are sweetened drinks, which are receiving enormous popularity, especially among teenagers worldwide. Youngsters are consuming alcopops due to two main reasons:

• Alcopops do not taste like alcohol but rather have a sugary-sweet and fruity taste. Alcopops are made more palatable to new drinkers due to their ability to conceal the bitter taste of alcohol.
• Alcopops are available in attractive packaging with colourful and bright labels, which make them appear more attractive to young consumers.

Awareness about danger caused due to excessive consumption of alcopops and implementation of stringent regulations

Alcopops are not entirely safer compared to other alcoholic beverages. Excessive consumption of alcopops can have fatal results. Even, habitual drinking of alcopops can result in life-changing consequences.

Over the years, excessive consumption of alcopops has increased concerns among healthcare professionals, parents, and government agencies. The attractive advertisement manners in which it seems to be promoted as an underage drink is one of the key factors to stimulate sales of alcopops. Therefore, an increase in the consumption of alcopops is expected which can adversely impact individuals’ health.

Respective governing bodies around the world have imposed certain regulations against the consumption of alcoholic beverages. These regulations are predicted to restrict growth opportunities in the target industry.

Key industry players

Key suppliers of alcopops operating around the world include Asahi Group Holdings, Ltd., Halewood International Limited, Suntory Holdings Limited, Mike’s Hard Lemonade Co., United Brands Company, Inc., Bass Brewery, Pabst Brewing Company, and Molson Coors Brewing Company.

Der Beitrag Alcopop market revenue to grow by 6 % CAGR during 2023 – 2033 erschien zuerst auf FRUIT PROCESSING magazine.

The 2023 – 2024 orange crop forecast for the São Paulo and West-Southwest Minas Gerais citrus beltby Fundecitrus in cooperation with Markestrat and full professors at FEA-RP/USP and FCAV/Unesp, is 309.34 million boxes (40.8 kg). Total orange production includes:

• 56.11 million boxes of the Hamlin, Westin and Rubi varieties;
• 18.22 million boxes of the Valencia Americana, Seleta, Pineapple and Alvorada;
• 98.95 million boxes of the Pera Rio variety;
• 105.23 million boxes of the Valencia and Valencia Folha Murcha varieties;
• 30.83 million boxes of the Natal variety.

Approximately 27.02 million boxes are expected to be produced in the Triângulo Mineiro region.

The projected volume is lower only by 1.55 percent as compared to the previous crop, which totaled 314.21 million boxes. That minor difference maintains the production at the same level as in the previous crop season and within the average range for the last ten years, as shown in Graph 1. As compared to the average volume produced in the last decade, the current crop shows a slight increase of 1.04 percent …

Please download the complete forecast under: www.fundecitrus.com.br/pdf

Der Beitrag Brazil: Tree inventory and orange crop forecast for the São Paulo and West-Southwest Minas Gerais citrus belt erschien zuerst auf FRUIT PROCESSING magazine.

According to Fundecitrus, the major reasons for the lower harvest are rains above the historical average (although they have favoured both the vigor of trees and fruits growth, rains raised flower rotten), the negative biennial cycle (except for northern SP, where productivity was lower last season), lower blooming for some late varieties (whose harvesting was delayed and/or production was high in 2022/23) and the higher incidence of greening, which is expected to raise the rate of fruit fall. On the other hand, high moisture may favour fruits weight, which may be the highest since 2017/18.

As for productivity, the average forecast for the citrus belt is at 918 boxes per hectare, a slight 0.6 % up from that in the 2022/23 season.

Although the harvest expected in the citrus belt is within the average of the last 10 years, the needs of juice processors in SP for oranges is very high. Inventories are low, and the number of oranges to be available is not expected to be enough for stocks to recover.

Indeed, according to a report from CitrusBR released this month, the volume of juice stocked by the processors in SP in Dec/22 was 14.5 % lower than that in the same period of 2021. If this percentage continues stable until the end of the 2022/23 season (on June 30, 2023), ending stocks may total 122.3 thousand tons (juice equivalent), very low – maybe even insufficient – to meet the markets’ demand until the new season steps up.

Der Beitrag Brazil: Low orange production limits supply in the 2023/24 season erschien zuerst auf FRUIT PROCESSING magazine.

Tim Hill, Key Account Director at GlobalData Singapore, comments: “Nutrition labeling systems, such as daily intake guidance, warnings, traffic lights, star ratings, and nutrition scores, are intended to help consumers in making informed decisions and transition to healthier foods. These systems grade or rate food and drinks based on the sugar, fat, sodium, and energy content in beverage formulations. The standardised grading systems make use of colours, vectors, and symbols that are easier for consumers to read than the comprehensive back-of-pack ingredient lists.

“Additionally, as these gradings/rankings are defined, they are easier to comprehend than the plethora of health and natural claims that food manufacturers employ. Some of these claims are misleading, for instance, a product with the tag ‘no-added sugar’ can hide the fact that it contains ingredients rich in natural sugars such as fructose.”

Bobby Verghese, Consumer Analyst at GlobalData, notes: “In its war on diabetes, the Singapore Government mandated the “Nutri-Grade” nutritional labeling system for pre-packed beverages and automatic beverage dispensers from December 30, 2022. Moreover, pre-packaged sugar-sweetened beverages with high sugar or fat content are given a low rating and prohibited from being advertised. The authorities plan to extend nutrition labeling to freshly prepared beverages by the end of 2023. Nutri-Grade has reportedly curtailed sales of unhealthy drinks.”

Hill adds: “Nutri-Grade is motivating beverage makers to reformulate existing products and launch new products with less sugar and calories. It fosters competition among brands and labels to step up research and development (R&D) of healthier ingredients and processes, which ultimately provides consumers with a broader choice of better-for-you products. In a recent case, Yakult Singapore’s flagship probiotic drink, Yakult Original, received a low Nutri-Grade D rating due to its high sugar formulation, while a similar product from rival brand Vitagen received a higher Nutri-Grade B rating for its low sugar recipe. Subsequently, in March 2023, Yakult Singapore launched a new variant named Yakult Gold, which it claims contains only up to five grams of sugar per 100 ml, and is fortified with Vitamin D to boost bone and dental health. Yakult Gold thereby received a Nutri-Grade B rating and the Healthier Choice Symbol badge.”

Verghese concludes: “Similar to Singapore’s Nutri-Grade, Malaysia and Thailand have adopted both voluntary Guideline Daily Amount (GDA) labels and the Healthier Choice Logo, while the Philippines has opted for a voluntary GDA system. The Indian food safety agency, FSSAI, has also proposed an Indian Nutrition Rating system akin to Australia’s Health Star Rating system.

“Authorities are striving to plug the loopholes in these rating systems, including the difficulty in comparing different product categories under each system. These diverse nutrient labeling systems across countries will undoubtedly escalate the procurement, R&D, and production expenditure of F&B companies. The adoption of uniform standards across the Asia-Pacific will incentivise F&B manufacturers as they can offset the added costs through economies of scale of selling similar products across borders.”

*GlobalData Q3 2022 Consumer Survey – Singapore with 513 respondents, published in September 2022

Der Beitrag Singapore’s Nutri-Grade system effective in promoting innovation in health beverages erschien zuerst auf FRUIT PROCESSING magazine.

Global Data forecasts that in China, the volumes of low-calorie beverages will record a positive growth rate of 11.3 % in 2023, while in the US, it will be 2.2 %, albeit the US soft drinks market is much more mature and developed. The low-calorie market share in the soft drinks sector was 17 % in the US in 2022, while it was 2.4 % in China.

Dragos Dumitrachi, Consumer Analyst at GlobalData, comments: The carbonates category is the biggest winner regarding the growth of low-calorie beverages. Major brands such as Coca-Cola and Pepsi are continuing to invest in low-calorie variants and the trend is picking up globally. In China, low-calorie volumes are forecast to increase by 13.1 % in 2023, while the US will record a minimal 1.5 % rise in volume. “Since 2019, boosted by the COVID-19 pandemic, the health trend in the soft drinks sector has accelerated across the globe. In 2022, the world saw China and the US clash on multiple fronts. In the soft drinks consumer market, a similar opposing evolution scenario is taking place between the two countries.”

The carbonates category is the biggest winner regarding the growth of low-calorie beverages. Major brands such as Coca-Cola and Pepsi are continuing to invest in low-calorie variants and the trend is picking up globally. In China, low-calorie volumes are forecast to increase by 13.1 % in 2023, while the US will record a minimal 1.5 % rise in volume.

According to a recent GlobalData consumer survey^*, when asked which feature consumers are actively looking for when making a purchase, a significantly higher proportion of Chinese consumers (49 %) said it is essential for the product to be good for physical fitness/health, while in the US, only 29 % find it essential.

Dumitrachi concludes: “This data shows that since the outbreak of the pandemic, whilst both markets show a high level of innovation towards low-calorie launches, Chinese consumers are more concerned about making informed health decisions within the beverage space in comparison to US consumers. Manufacturers in China and the US are set to increase the number of launches to capitalise on this trend throughout 2023.”

*GlobalData Q3 2022 Consumer Survey – China consisted of 532 respondents

Der Beitrag China low-calorie soft drinks market growing at higher rate compared to mature markets erschien zuerst auf FRUIT PROCESSING magazine.

Yara International announced the findings in a new European survey on sustainable food conducted by leading international market research company IPSOS on behalf of Yara. The report provides an overview of consumer purchasing habits and sustainable food preferences.

“The report shows that Europeans are highly motivated to buy sustainable food to reduce their climate impact. This should be a wake-up call to the entire food industry,” says Birgitte Holter, VP of Green Fertilisers at Yara. “While three out of five Europeans find the climate impact important when buying food, a majority feel it is not easy enough to understand available information about the climate emission to be able to make sustainable choices. More than three out of four consumers would prefer to be able to read the carbon footprint on the food item,” Holter says.

The world’s food production accounts for more than a quarter of global greenhouse gas emissions. This new report shows that 58 % of Europeans consider the climate impact important when buying food and beverages. In addition, 51 % of Europeans are willing to pay more for fossil free food items, meaning food produced without fossil sources. However, most people feel that it is not easy to know which food is climate friendly, as 76 % of Europeans would like the carbon footprint to be visible on the food label.

“Decarbonisation of food is possible and that is why we are developing green fertilisers made from water and air using renewable energy, to support farmers and food companies in reducing their climate impact of their food. These voluntary choices must be supported by adequate policies. The EU’s Sustainable Food System initiative, planned for the end of 2023, should therefore create a set of incentives for food systems’ actors to go beyond the minimum requirements and favor low-carbon footprint solutions such as green fertilisers,” says Holter.

In Porsgrunn, Norway, Yara is building the first production plant to run on renewable energy. From here, Yara will produce green fertilisers made without the use of fossil energy or fossil sources. This will result in crops with an up to 30 % lower carbon footprint and up to 20 % carbon footprint reduction in the food produced, making them a powerful solution to grow a decarbonised and fossil free food future. The first green fertilisers are planned to enter production in the second half of 2023.

The market demand for food made without fossil energy sources is high. More than half of Europeans (51 %) said they are willing to pay more for climate friendly food. A clear majority of Europeans (74 %) say food companies need to work to reduce the emissions from their food production.

Key findings in this survey:

• 58 % of Europeans consider the climate impact important when buying food and beverage items
• 69 % of Europeans would choose a climate friendlier food item versus a cheaper option. (26 % would choose a fossil free food item, 43 % would choose a low-carbon item)
• 51 % of Europeans say they are willing to pay more for food made without fossil fuel sources
• 31 % of Europeans already make sustainable choices when it comes to their buying habits
• More than three out of four (76 %) Europeans want to see the carbon footprint of food items on the label
• Nearly three out of four Europeans (74 %) believe food companies should work to reduce emissions in their food production

About the survey
The survey on the need for sustainable food was commissioned by Yara International and conducted by IPSOS. The panel consisted of 12,000 consumer respondents in France, Germany, the United Kingdom, Ireland, Italy, Spain, Poland, Romania, Turkey, Norway, Sweden and Denmark (1,000 respondents in each country). The data was collected from online interviews during the period of December 1 – 14, 2022.

Der Beitrag Strong European consumer demand for sustainable food: Huge opportunity for food industry to reduce emissions erschien zuerst auf FRUIT PROCESSING magazine.