GHOST^®, a lifestyle brand of sports nutrition products, energy drinks, dietary supplements, and apparel, introduces the first-ever authentically licensed ready-to-drink (RTD) hydration beverage that can be sipped on throughout the day (or night). With four flavours – ORANGE SQUEEZE, LEMON LIME, KIWI STRAWBERRY, and SOUR PATCH KIDS^® “REDBERRY^®” – GHOST^® HYDRATION is elevating the hydration experience.

GHOST^® HYDRATION stands out from other hydration products on the market by proudly declaring zero caffeine and transparently showcasing the dosage of each active ingredient on the GHOST^® Full Disclosure Label. The epically flavoured drink has 996 mg total electrolytes and is designed to replenish the five electrolytes lost in sweat. From classic citrus flavours to the mouth-puckering SOUR PATCH KIDS^® “REDBERRY^®,” there is an option ready to quench thirst 24/7, bringing a whole new level of flavour and refreshment to a daily routine. In addition to kicking caffeine and sugar to the curb, the beverage is vegan-friendly, gluten-free and naturally coloured.

“The sports drink category has been on fire the past year, and GHOST^® couldn’t be more excited to bring additional efficacy and some of our authentic flavour collaborations to the shelf,” said Dan Lourenco, Co-Founder and CEO of GHOST^®. “Expanding on the success of our powdered hydration product, we can’t wait for the legends out there to get their hands on our RTD hydration product. It’s a flexible and functional anytime thirst quencher with 996 mg total electrolytes, 100 % RDA of Vitamins B6, B12, and Vitamin C, and additional premium trademarked ingredients such as Aquamin® and Senactiv^®.”

GHOST^® HYDRATION is available in-store at 7-Eleven, Kroger, Walmart, Target, and more in the US.

Der Beitrag GHOST^® redefines the hydration game with the first authentically licensed ready-to-drink hydration product erschien zuerst auf FRUIT PROCESSING magazine.

SunSip delivers craveable, nostalgic soda flavours while staying true to Health-Ade’s mission to make gut health more delicious and accessible. The brand touts “Life’s Sweeter When You Sip Better,” inspiring consumers to ditch the sugary sodas for this better-for-you upgrade, jam-packed with the delicious flavours they love while also delivering prebiotics, vitamins, and minerals.

The launch of SunSip responds to overwhelming demand for better beverage options, as the traditional soda market has steadily declined, selling 1.7 billion fewer units over the past two years, and as existing better-for-you alternatives are under heat for the use of sweeteners like stevia and erythritol. SunSip by Health-Ade was strategically formulated to deliver on consumer demands for a full-flavoured, better-for-you soda with added benefits and no artificial sweeteners. Each flavour has 5 grams of sugar and uses fruit juice, monk fruit, and a touch of cane sugar to sweeten its bubbles without stevia and includes what other functional sodas do not: prebiotics from agave inulin fiber to nurture a happy gut, vitamins (it’s a good source of Vitamins C, B6, and B12) and minerals (10 % daily value of Zinc and Selenium) to support your everyday immunity and energy, as well as promote your inner and outer glow.

SunSip launches under the Health-Ade master brand, which retails in 65,000 stores in the US and is well known to be a leader in the gut health beverage industry. After its debut in the Los Angeles farmer’s markets in 2012, the kombucha giant rapidly gained a cult following with celebrities and consumers and continues to lead the industry as the #1 growth contributor. The launch of SunSip marks the first non-kombucha product offered by Health-Ade in the refrigerated premium digestive health category and is part of the brand’s mission to make delicious gut-healthy products for every consumer and drinking occasion.

SunSip by Health-Ade will feature a colourful, bold brand and package design, perfectly capturing the pure joy and refreshment of a summer day, so consumers can keep summer in their step, all year long. Brightly designed SunSip will launch in convenient, take-anywhere 11.5 oz aluminum cans, which in addition to cueing delight and refreshment, are 100 % recyclable and a further step in Health-Ade’s commitment to making a positive impact both on gut health and the planet.

The new soda with benefits will launch with four mouthwateringly tasty flavours: Raspberry Lemonade, Cherry Cola, Strawberry Vanilla and Root Beer — mirroring nostalgic soda flavours to transport you back to those sweet summer days — and will be available exclusively at Whole Foods in the US this month and expanding into multiple retailers from April 2024 and onwards.

^*Source: US Functional Beverage Market Insights | Glanbia Nutritionals

Der Beitrag Gut health leaders, Health-Ade, launch SunSip, a brand new line of sodas with benefits erschien zuerst auf FRUIT PROCESSING magazine.

Uncle Matt’s Organic^® Ultimate Athlete^® Shot starts with the highest quality OJ, using only 100 % organically grown fruit that is free from synthetic fertilisers, pesticides, and GMOs. The juice is blended with powerfully proven multi-functional ingredients like:

• Organic Beet Juice & Powder: This ingredient can’t be “beet” for a boost in athletic performance as well as reduced muscle soreness.
• Organic Coconut Water: Coconut water is a naturally sweet source of hydration without any added sugar. It contains electrolytes like potassium and sodium that help your body maintain fluids and sustain performance.
• Organic Ginger Juice: Scientific studies say strenuous physical activity can lead to increased oxidative stress and inflammation. Ginger contains antioxidant compounds like gingerols that have anti-inflammatory properties to combat that.
• Organic Lemon Juice: Lemons, an abundant source of Vitamin C, have been studied for their potential impacts on lowering stroke risks and preventing asthma.

Der Beitrag Uncle Matt’s Organic^® launches Ultimate Athlete^® erschien zuerst auf FRUIT PROCESSING magazine.

Suja Organic, a leader in cold-pressed, organic beverages in the U.S., announced the launch of Suja Organic Protein Shakes, a new line of elevated ready-to-drink (RTD) protein. It offers 16 g of plant-based pea, rice and hemp protein, and convenient, transparent nutrition from plants. Available in three varieties including Vanilla Cinnamon, Chocolate and Coffee Bean. The new product offering marks Suja Organic’s entry into the fast-growing RTD protein market.

Suja Organic’s purposeful protein blends combine powerhouse whole foods, functional ingredients, essential vitamins (Vitamins A, B, C, D and E), minerals (iron, calcium and potassium), and macro-nutrients for foundational nutrition. Each shake is 200 calories, blended with almond milk and coconut cream for rich smoothness, with 3 – 4 grams of Acacia fiber.

Additional flavour details include:

• Vanilla Cinnamon – The perfect balance of vanilla with a swirl of cinnamon and a smooth finish. Think of the milk you look forward to drinking at the end of a bowl of cereal.
• Chocolate – Cocoa and salt support a bold chocolatey flavour. A mix of memorable flavours like chocolate pudding and chocolate milk comes through with each sip.
• Coffee Bean – Subtle coffee flavour with underlying notes of creamy, smooth vanilla and cocoa in a plant-based offering.

Suja Organic was founded in 2012 with a mission to provide foundational nutrition. With the introduction of Suja Organic Protein Shakes, the company aims to further its purpose by providing customers with a healthy, convenient beverage as part of a well-balanced diet. The high-quality, plant-rich concentrated blends harness nutrition straight from nature with protein from real organic plants, vitamins, and nutrients that recharge, balance, and fuel the body.

Suja Organic Protein Shakes will retail for $4.99 per 12oz. bottle and are available in the U.S. in Target stores and on target.com.

About Suja Organic:
Suja Organic is a leading organic, Non-GMO, cold-pressed juice brand and among the fastest growing beverage companies in the U.S. Suja began from a shared dream to help people transform their lives through conscious nutrition and is notably one of the first juice companies to offer organic, cold-pressed juice. Each of Suja’s handcrafted lines are certified organic, Non-GMO project verified and cold pressured to preserve maximum nutrition and taste. With cold-pressed juices and functional shots, there’s a product for every lifestyle. Suja is available for purchase at most major grocery and natural foods stores in the U.S. and select products can be purchased online at SujaOrganic.com.

Der Beitrag Suja Organic launches ready-to-drink Protein beverages erschien zuerst auf FRUIT PROCESSING magazine.

Tango has more than doubled in sales in the last three years¹, now worth over £96m RSV, and is still in double digit growth (+ 24 %).² The brand’s successful rotational flavour series has seen Tango Paradise Punch become the number one flavoured fruit carbonate new product development of 2023³, now worth over £13.6m RSV,⁴ with the year before seeing Tango Berry Peachy crowned the number one fruit flavoured carbonate new product development of 2022⁵. What’s more, following its launch last June, Tango Apple Sugar Free is now worth £23.5m RSV⁶. These results demonstrate the brand’s well-placed position to grow the fruit flavoured carbonates category further with its latest flavour, particularly with mango flavoured drinks in double digit growth versus last year (+ 26 %).⁷

Ben Parker, Britvic’s Retail Commercial Director in Great Britain, said: “Our next big flavour launch, Tango Mango, drives appeal among new and existing Tango fans, generating additional sales opportunities for retailers. We understand retailers don’t have infinite space for new products, but the Tango Editions range has already proven to drive additional sales, and the rotational change seasonally maintains excitement and engagement with the brand. In addition, Tango Mango aims to attract a broader range of shoppers including Gen Z and families, expanding sales opportunities for retailers. Innovating in the fruit flavoured carbonates category will always be important to Tango – with new and exciting sugar free flavours, which play on the brand’s bold, fun tone and personality, helping to increase consumer purchases.”

Tango Mango is the latest sugar free flavour from Britvic, with the company’s continued innovation and reformulation programmes meaning an average of just 22 calories per 250 ml serve across its drinks portfolio globally. All activity is enabling the company to offer consumers healthier choices as part of its long-term Healthier People sustainability strategy.

Available from 1 February for 12 months, the fruit flavoured carbonate will be available to enjoy in formats to be consumed at home or on the go, helping retailers to tap into this market and drive soft drink sales with a popular flavour. The latest Edition is expected to be another success following consumer research⁸ and features a bold, modern pack design that is sure to catch shoppers’ attention and encourage them to Get Tango’d. The flavour will be available in a variety of formats: 330 ml can, 500 ml bottle, 2 litre bottles, 8 can multipack and 24 can multipack. The launch of Mango Tango will be supported by social media and influencer activity to increase awareness.

¹NielsenIQ RMS, Total Coverage GB, Fruit Flavoured carbonates Britvic Defined, Product Range, Value Sales, Latest 52 Wks 3YA – w/e 09/01/21 (£46,393,571) vs Latest 52 Wks – w/e 06/01/24 (£96,161,604)
²NielsenIQ RMS, Total Coverage GB, Fruit Flavoured carbonates Britvic Defined, Product Range, Value Sales, Value % Chg vs YA, Latest 52 weeks to 30.12.23.
³NielsenIQ RMS, Total Coverage GB, Value/Volume sales, Fruit Flavoured Carbonates, Britvic Defined, YTD Calendar year 2023- w/e 30.12.23
⁴NielsenIQ RMS, Total Coverage GB, Value sales, Fruit Flavoured Carbonates, Britvic Defined, Latest 52 wks w/e 30.12.23
⁵NielsenIQ RMS, Total Coverage GB, Value/Volume sales, Fruit Flavoured Carbonates, Britvic Defined, YTD Calendar year 2022- w/e 31.12.22
⁶NielsenIQ RMS, Total Coverage GB, Fruit Flavoured carbonates Britvic Defined, Product Range, Value Sales, Latest 52 weeks to 30.12.23.
⁷NielsenIQ RMS, Total Coverage GB, Value sales, Total soft drinks, Mango flavoured drinks, Latest 52 wks w/e 30.12.23
⁸MMR Consumer Research 2023 Base, rep sample n=159

Der Beitrag Get Mango’d with new Tango Editions flavour erschien zuerst auf FRUIT PROCESSING magazine.

Introducing Revl Fruits, a new premium juice brand. Revl Fruits was born to fill the “joy gap” in the premium juice market – a market that often asks consumers to compromise value and taste. Revl Fruits is the joyful, bright, flavour-bursting antidote to its dusty counterparts with attributes consumers desire – 100 % juice, 25 % less sugar* no GMOs or added sugar.

Crafted with a splash of coconut water, Revl Fruits’ 100 % juice range is meant to be enjoyed morning, noon, and night, served chilled, or included in your favourite concoction. The four flavours include:

• Boldly Cran: Packed with cranberries’ bold, tangy essence and naturally low sugar, Boldy Cran spotlights the naturally rich flavour of cranberries.
• Tart Cherry: Tart Cherry is a celebration of this vibrant fruit. Each sip delivers the distinctive tartness that cherry enthusiasts crave.
• Berry Wild: A fusion of nature’s most vibrant superfruits, cranberry, pomegranate, and açaí, Berry Wild is crafted to perfection and straight-up yum.
• Truly Tropical: Featuring an enchanting blend of pineapple and mango, Truly Tropical will take you on a vacation with each sip.

Revl Fruits was designed with the planet in mind; it’s one of the only shelf-stable juices available in a 32 oz. Tetra Pak^® carton. More than 70 % of the weight of the carton is made of paperboard, and the cap is made of bio-based plastic derived from plant-based renewable materials.

“For a long time, consumers have been forced to choose between products that fit their wellness lifestyle and meet their sustainability values while conceding on taste, joy, and value,” said Christina Zwicky, Head of Brand Marketing for Revl Fruits. “Revl Fruits believes that premium juice doesn’t have to mean heavy glass bottles, excessive pricing, a boring experience, or lackluster taste. Revl Fruits allows consumers to celebrate the joy of juice without the compromise.”

Recently, Revl Fruits flexed its brand ethos in a way that was as bold as its fruit. In LA, a town known for constantly changing health and wellness fads, Revl Fruits launched two billboards that declared that “good juice shouldn’t cost $15.” The billboards remarked on the cultural truth that good-for-you premium juices are becoming prohibitively expensive to the average consumer, further widening the compromise shoppers must make between value and wellness.

Depending on flavour, Revl Fruits SRPs are between $4 – $8. All flavours are available on Amazon.com, select Save Mart locations, and Gelson’s Market, and will be rolling out to additional retail stores in the US throughout 2024.

*Revl Fruits juices have at least 25 % less sugar (21 g sugar per 8 FL OZ) compared to the leading brand of 100 % juice (28 g sugar per 8 FL OZ)

About Revl Fruits
Revl Fruits is a premium juice brand designed to be refreshingly different. The premium juices are available in four varieties: Boldly Cran, Tart Cherry, Berry Wild, and Truly Tropical. Revl Fruits was designed with the planet in mind, with Tetra Pak^® packaging made from mostly plant-based materials. All products contain a splash of coconut water, are 100 % juice, have 25 % less sugar than leading competitors, and have no GMOs or added sugar. Revl Fruits is a product of Ocean Spray Cranberries, Inc.

Der Beitrag Introducing Revl Fruits^™: A refreshingly different premium juice brand erschien zuerst auf FRUIT PROCESSING magazine.

White Claw^®, which changed the way adults drink when it pioneered the innovative, refreshing Hard Seltzer beverage category, is now redefining drinking itself with the launch of an entirely new beverage category: White Claw 0 % Alcohol. It’s a one-of-a-kind premium seltzer for adults, with a depth of complexity that tastes, feels, and looks like no other non-alcoholic drink.

Alcohol gives adult drinks a distinct taste and flavor complexity that no one has been able to replicate—until now. When alcohol is stripped out of alcoholic beverages, like with non-alcoholic beer, then taste, flavour, and the complexity that alcohol provides goes with it. For adults seeking the same depth of flavour that they get in alcoholic drinks, still or sparking seltzers with added flavour are no substitute—they’re bland liquids that fall flat by comparison to real drinks.

After years of research and breakthroughs including development of our proprietary plant-based sweetener technology, White Claw has found a unique way to make beverages that have all the taste and complexity you expect in an alcoholic beverage, made non-alcoholic from the start, so it’s not a lesser version of anything, it’s more.

As a leading-edge beverage company with a culture of innovation, White Claw Seltzer Works spent decades researching how taste and alcohol work together. Our investment resulted in patents and proprietary beverage technologies. Our new-to-world approach led us to develop our own iconic flavours found in no other drinks. As a result, White Claw® Hard Seltzer pioneered the most significant new alcohol category since prohibition. The craft and science that went into White Claw Hard Seltzer led us to create White Claw 0 % Alcohol, a fundamentally new kind of drink for every kind of adult drinker that could only come from White Claw.

Created with ultra-refined seltzer, White Claw 0 % Alcohol not only combines iconic White Claw flavours with elevated new secondary beverage alcohol drinks notes, but uniquely adds hydrating electrolytes—half as many as you’d find in some leading sports drinks, with only a fraction of the sugar and calories – 15 per 12 oz. can. It’s a radically new way to drink.

White Claw 0 % Alcohol arrives at a time when consumer drinking culture, once synonymous with drinking alcohol, has fundamentally changed. A new survey from White Claw found that the majority of people who drink alcohol (69 %), Gen Z (81 %), and Millennials (78 %) are interested in exploring a “sober curious” or “damp” lifestyle. However, 63 % of consumers say feelings of expectations and pressure from others, along with the fear of being judged, are making it challenging for them to avoid drinking alcohol during drinking occasions. It’s a gap for consumers that no one has addressed until now.

White Claw 0 % Alcohol is a way to say “yes” to more drinking invitations and enjoy more adult drinking get-togethers without pressure to fit in. Whether you’re wanting the complexity of a real drinking experience where alcoholic beverages might not be appropriate—like a business lunch—or pacing yourself during an afternoon or night out with friends, or taking a day, a week, or a month off from alcohol, White Claw 0 % Alcohol provides a delicious, low-calorie, hydrating non-alcoholic choice that doesn’t make you seem like an outsider. The majority of consumers agree that non-alcoholic drink options help them feel more confident in social situations where they didn’t want to drink alcohol (57 %), make it easier for everyone to enjoy social occasions together (74 %), and help them prioritise their physical health while not missing out on social opportunities (67 %).

“The industry is ripe for disruption as demand for flavourful, non-alcoholic drinks is on the rise, but current options like excessively sweet mocktails, bland waters, and near-beers are disconnected from what today’s adult drinkers want. White Claw 0 % Alcohol paves the way for an entirely new adult beverage,” said Phil Rosse, President, Mark Anthony Brands Inc. “Our newest breakthrough completely reimagines the idea of drinking by delivering the first ever elevated non-alcoholic choice with the complex taste and feel of a real drink that only White Claw can deliver.”

The survey by White Claw found that the majority (64 %) of consumers wish there were better non-alcoholic options available. In fact, consumers would be more likely to choose non-alcoholic drinks if they have flavors they like (83 %), were from brands they know (72 %), had electrolytes (72 %), and were low in sugar (71 %).

“White Claw 0 % Alcohol is made non-alcoholic from the start, so it’s not a lesser version of anything, it’s more. The result is a bold, refreshing choice that tastes like no other adult drink available,” added Rosse. “White Claw 0 % Alcohol is a drink for all drinkers, that empowers you to say ‘yes’ to more adult drinking occasions. We’re proud to continue to bring new news and meaningful innovations that make a difference in people’s lives.”

White Claw 0 % Alcohol features four bold flavours for a delicious, refreshing tasting adult drink with 2 grams of sugar and 15 calories per 12 oz. can and will be available in variety 12-packs and single flavour 6-packs:

• White Claw 0 % Non-Alcoholic Premium Seltzer Black Cherry Cranberry: The perfect balance of natural ripe Black Cherry and a hint of tart Cranberry flavour give this an extremely refreshing depth of flavour. Available in 12-ounce slim cans included in variety 12-packs and single flavour 6-packs.
• White Claw 0 % Non-Alcoholic Premium Seltzer Mango Passion Fruit: Natural mango and hint of tropical passion fruit perfectly complement each other to deliver an authentic and refreshing taste. Available in 12-ounce slim cans included in variety 12-packs and single flavour 6-packs.
• White Claw 0 % Non-Alcoholic Premium Seltzer Peach Orange Blossom: Tastes just like a ripe peach picked off a tree with just a hint of floral orange blossom, creating an amazing, uniquely refreshing sensation like no other. Available in 12-ounce slim cans included in variety 12-packs.
• White Claw 0 % Non-Alcoholic Premium Seltzer Lime Yuzu: Exquisite natural juicy Lime comes to the fore, accented by a hint of zesty yuzu citrus complexity for unmatched taste and refreshment. Available in 12-ounce slim cans included in variety 12-packs.

Just in time for Dry (or Damp) January, which the majority (62 %) of people who drink alcohol are interested in participating in according to the survey by White Claw, White Claw 0 % Alcohol will begin rolling out in the U.S. on January 1, 2024.

Survey Methodology
The survey was conducted online within the United States by Edelman Data and Intelligence on behalf of White Claw from November 1 – November 13, 2023, among a nationally representative sample of 1,048 Americans ages 21 and up, with additional oversamples to total 1,010 Gen Z (ages 21 – 26), 1,005 Millennials (27 – 42), 943 Sober Curious Gen Z (ages 21 – 26) and 960 Sober Curious Millennials (27 – 42). Sober Curious consumers are defined as those who drink alcohol, but exhibit behaviors or general interest in mindful drinking and non-alcoholic beverages. The main nationally representative sample of 1,048 has a margin of error of ± 3.0 % at the 95 % confidence level.

Der Beitrag White Claw^® launches a radically new beverage for adults that tastes and feels like an alcoholic drink, without the alcohol erschien zuerst auf FRUIT PROCESSING magazine.

Natalie’s Orchid Island Juice Company, the world-class juice brand known for crafting clean-label, mindfully sourced artisanal blends, announced the introduction of two tomato-centric blends: Red Tomato Reishi and Green Tomato Lion’s Mane. The expansion of Natalie’s Holistic Juice Portfolio is a natural evolution for the brand that has been handcrafting unrivaled juices for more than 30 years. Both blends are available to order on the Natalie’s Juice website and at Kroger, King Soopers, Fry’s, Ralphs, Smith’s, Fred Meyer and QFC in the US.

Tomatoes are a nutritional powerhouse, packed with vitamin C, potassium, fiber, folate and the antioxidants lycopene and beta-carotene. Diets rich in tomatoes have been shown to provide a range of health benefits, including a reduced risk of heart issues, lower risk of cancer and better skin health. Not only are tomatoes healthy—they are versatile and delicious, as proven by Natalie’s regeneration of the generational classic juice.

To recognise and celebrate both red and green varieties of the amazing tomato, Natalie’s created two first-of-their kind, fresh-pressed tomato juices that provide a clean source of hydration and support the entire wellness ecosystem. These blends each harness the power of thoughtfully sourced adaptogenic ingredients, alongside carefully selected non-GMO produce, including:

• Tomato Reishi: Fresh-Pressed American Red Tomatoes, Reishi Mushrooms, Black Pepper, Himalayan Salt and Lemon
• Tomato Lion’s Mane: Fresh-Pressed American Green Tomatoes, Tomatillos, Pineapples, Lime, Lion’s Mane Mushrooms and Himalayan Salt

Der Beitrag Natalie’s Orchid Island Juice Company expands holistic juice portfolio with two new tomato and super mushroom blends erschien zuerst auf FRUIT PROCESSING magazine.

Ocean Spray Cranberries, Inc., the agricultural cooperative owned by roughly 700 farmer families, has announced the launch of Ocean Spray^® Zero Sugar Juice Drink, the first beverage from Ocean Spray with bold flavour, 0 g of sugar, and no artificial sweeteners^*.

Ocean Spray^® Zero Sugar Juice Drink will be available in two flavours, Ocean Spray’s iconic Cranberry flavour and Mixed Berry, a new flavour to the brand’s beverage portfolio. Made with real fruit juice and sweetened with stevia^*, Zero Sugar is an excellent source of Vitamin C.

“From full flavour blends to refreshing diet and now bold zero sugar, Ocean Spray is committed to developing product innovations that continually meet the needs and desires of consumers who are seeking out more options for their juice drink,” said Trinh Le, Vice President, Next Generation Beverages and Omni-Channel Marketing at Ocean Spray. “We’re excited to be the first brand to introduce this new innovative product in the shelf stable aisle and continue our legacy of beverage innovation.”

Ocean Spray^® Zero Sugar is the latest in the brand’s developments to create more health-conscious options for today’s shoppers. Earlier this year, Ocean Spray launched another “better-for-you” juice line, which includes Immunity Cranberry Blueberry Acai, Immunity Orange Mango, and Ocean Spray^® Revitalize Cranberry Pineapple Juice Drink. These function-forward beverages are made with real fruit juice, no artificial sweeteners^*, and zero added sugar.

Ocean Spray^® Zero Sugar Juice Drinks will be available in the US at grocery stores and Walmart in November 2023

^*Contains stevia leaf extract, which has been further processed

Der Beitrag Introducing Ocean Spray^® Zero Sugar, a new, bold-flavoured juice option with no artificial sweeteners erschien zuerst auf FRUIT PROCESSING magazine.

Micronutrients for cognitive performance and memory

According to the United Nations, by 2050 the number of over 65-year-olds will increase by almost 50 percent in Europe and North America, and life expectancy is also rising. This makes it even more important to maintain physical and mental health for as long as possible, to lead an active and healthy life into old age. Studies show that best agers and seniors are particularly susceptible to micronutrient deficiencies. This affects cognitive performance and memory. With its SternCogni+ premix SternVitamin picks up on the Healthy Ageing trend. It contains vitamins B3, B6, B12 and biotin, which contribute to normal functioning of the nervous system, and support memory performance in combination with choline. Zinc improves cognitive performance. As an example of a trending food supplement form, the premix is presented in gummies.

Holistic beauty as a future trend

For many years wellness, health, and beauty were discrete categories, but recent years have accelerated the change towards a merging of the categories. Holistic beauty is the long-term trend now. Consumers are looking for beauty products that alleviate stress, boost wellbeing, and help with sleep issues, for a healthy appearance. With SternHolisticBeauty, SternVitamin has developed a unique premix that follows a holistic approach. Its micronutrients and other functional ingredients support the gut immune system and the microbiota that work through the gut-skin axis to strengthen the skin barrier and improve skin health. The lavender extract in the premix helps with relaxation and stress reduction, and pantothenic acid supports mental performance. At FiE SternVitamin is presenting SternHolisticBeauty in the form of an instant drink powder. It features a pear and vanilla flavour tailored especially for the Holistic Beauty market, developed in collaboration with sister company OlbrichtArom.

Fortified plant-based coffee drink for new energy

SternVitamin’s answer to the ongoing plant-based boom is SternVitalityV. This premix contains B vitamins, vitamin C, and pantothenic acid, which reduce fatigue and exhaustion, while simultaneously providing new energy. Iodine and calcium provide additional power. This micronutrient combination comes in a plant-based coffee drink. It can help students, professionals, and fair attendees maintain their mental performance throughout the day, reduce nervousness, and stay focused. This enriched coffee drink was developed in cooperation with sister company Planteneers.

Der Beitrag SternVitamin presents trend-oriented premix solutions at Fi Europe erschien zuerst auf FRUIT PROCESSING magazine.

Absolut & Sprite will be made with Absolut, the international premium vodka, and Sprite, the world’s most popular lemon-lime sparkling soft drink. The pre-mixed cocktail will be available in versions with Sprite and Sprite Zero Sugar, with the initial launch planned for select European countries in early 2024, including the United Kingdom, the Netherlands, Spain and Germany.

“We keep consumers at the center of everything we do as we continue to develop our portfolio as a total beverage company,” said James Quincey, Chairman and CEO of The Coca-Cola Company. “We are expanding in the alcohol ready-to-drink space, including products that use select brands from our core portfolio. We are excited about our new relationship with Pernod Ricard and look forward to the introduction of Absolut & Sprite.”

“This very promising and pioneering project brings together two leading companies who are committed to offering their consumers new experiences around premium products,” said Alexandre Ricard, CEO of Pernod Ricard, a worldwide leader in the spirits and wine industry.

Vodka is one of the most popular bases for alcohol ready-to-drink products, and lemon-lime soft drinks are one of the most popular mixers in pre-mixed cocktails.

“Sprite is a wonderful pairing for Absolut, and I’m convinced that our joining forces will bring the whole alcohol RTD category to the next level,” Ricard said.

Absolut & Sprite ready-to-drink packaging will feature two of the world’s most recognisable global trademarks. Absolut was established in 1879 in Sweden. Since then, it has become a world-renowned premium vodka brand, crafted using the finest Swedish winter wheat. Sprite was established in 1959 in Germany and has grown to be one of the biggest brands in The Coca-Cola Company’s global portfolio.

Cans will include clear responsibility symbols stating that the drink is to be enjoyed only by consumers of legal drinking age. Absolut & Sprite ready-to-drink will adhere to responsible marketing practices.

The global benchmark for alcohol beverage volume (ABV) is 5 % but will vary depending on the market.

Der Beitrag The Coca-Cola Company and Pernod Ricard announce plans to debut Absolut Vodka & Sprite ready-to-drink cocktail erschien zuerst auf FRUIT PROCESSING magazine.

REBBL WELLNESS packs a punch with 4,700 mg of Aquamin calcified sea algae to deliver over 73 essential minerals in every bottle. Derived from red algae, Aquamin offers a range of research-backed benefits, from improving digestive health and gut microbiome to helping combat inflammation to support joint and bone health.

Ideal any time of day for delicious hydration, WELLNESS juices are formulated without added sugar and are light and refreshing while supporting immunity-boosting nutrition with 100 % organic fruits and greens.

WELLNESS Benefits:

Supports gut, bone, and joint health^*

Calcified sea algae from Aquamin

Organic and non-GMO

Vegan and gluten-free

80 calories or less

No added sugar

No artificial flavours

Zinc for immune support

WELLNESS Tropical Greens

Made with only the highest quality ingredients straight from the source, a blend of tropical fruits, including pineapple, orange, passionfruit, nutrient-dense spinach, and cucumber with a twist of lime, delivers a bright and refreshing taste any time of day.

WELLNESS Berry Roots

Formulated with zinc gluconate to support immunity, Berry Roots offers a blend of antioxidant-packed blueberry, raspberry, and strawberry with beets and carrots that produces a sweet, revitalising flavour with nourishing benefits.

^¹Published research: McClintock et al, 2020, Attili et al., 2019, Aslan et al., 2019, McClintock et al., 2018
^*These statements have not been evaluated by the FDA. This product is not intended to diagnose, treat, cure, or prevent any disease.

Der Beitrag REBBL launches WELLNESS juice line with Aquamin^™ sea algae for gut, bone, and joint health erschien zuerst auf FRUIT PROCESSING magazine.

Protein powders comprise 46 % of the entire sports nutrition market¹, and Arla Foods Ingredients research shows that they appeal to the full spectrum of health-conscious shoppers. Over 20 % of consumers in both the ‘Active Nutrition’ and ‘Lifestyle Nutrition’ categories (who do not prioritise exercise as highly as ‘Performance Nutrition’ consumers) still consume powdered drinks at least once a week.²

As part of its ‘Go Clear’ campaign at SupplySide West (23^rd to 27^th October in Las Vegas), the nutrition leader will showcase three new clear whey powder concepts. Flavored to appeal to US markets in particular, each demonstrates how the right whey ingredient can meet the specific needs of consumers in a particular segment:

• Go Premium: This clear shake targets performance nutrition consumers seeking out next-generation products. It is based on Lacprodan^® BLG-100 – a pure beta-lactoglobulin. Packed with nutritional power and 45 % higher in leucine than other whey proteins, it is ideal for boosting muscle protein synthesis post-workout.
• Go Natural: Made with Lacprodan^® ISO.WaterShake (100 % whey protein isolate), this fruit-infused water shake creates new opportunities for flavoured waters. Its delicate flavours and clean texture are ideal for active nutrition consumers who want natural products that support healthy lifestyles with no compromise on taste.
• Go Fresh: This thirst-quenching shake is made with Lacprodan^® ClearShake (100 % whey protein isolate). Its refreshing lemonade taste makes it ideal for lifestyle nutrition consumers who aren’t specifically looking for a post-workout solution, but still want the benefits of whey.

Troels Nørgaard Laursen, Director for Health and Performance at Arla Foods Ingredients, said: “Today’s sports nutrition market is hugely diverse. While shakes are popular across the board, every consumer group has its own preferences – from the hardcore enthusiasts looking for premium ingredients and functionality, to “healthy lifestyle” consumers who prioritise taste and naturality. Fortunately our range of high-quality whey ingredients is wide enough to meet every need, so no matter which segment brands are targeting, there’s a perfect ready-to-mix solution.”

Other concepts on show at the company’s booth (#6549) will include a protein cold brew, and a tea latte RTD, both featuring Lacprodan MicelPure®. Containing 86 % native protein and naturally high in calcium, this micellar casein isolate was recently certified by the Non-GMO Project, offering another advantage to North American brands.

¹Euromonitor International, 2023
²HealthFocus^® International Trend Study, 2022

Der Beitrag Arla Foods Ingredients showcases new whey concepts for sports nutrition erschien zuerst auf FRUIT PROCESSING magazine.

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With around 300 sunny days every year and cool nights, the alpine valleys of South Tyrol and Trentino are an ideal location for fruit cultivation – particularly for the cultivation of apples, which enjoy the best climatic conditions. The farmers attach great importance to dealing with land and its resources respectfully and sustainably. The dedicated producers combine the know-how they have acquired over decades with the latest findings from research and practice. The producers are organised in cooperatives and producers’ organisations that work together in a perfectly meshed structure.

The quality promise “From: Italian Alps” describes the many quality features and strengths of the unique VOG Products supply chain:

• The raw material originated in the orchards of the company’s own members (100 % traceability).
• Short distances: VOG Products processes fruit from the immediate surrounding area.
• The apples are cultivated in an integrated or organic production way. The producers have pledged to uphold guidelines that guarantee exemplary agricultural production and go above and beyond the legal stipulations (e.g., the Agrios guidelines). The organic goods processed by VOG Products are certified by recognised associations (Bioland, BioSuisse, Naturland and Demeter).
• Sustainability is part of VOG Products’ DNA, which is ensured by certification from the orchard to the final product (FSA certification)
• Ripened by the Mediterranean sun and picked by hand: in South Tyrol and Trentino, apples are cultivated under ideal climatic conditions and harvested at the optimum time.

“Along the entire production chain, nothing is left to chance. Our FROM quality promise covers everything from fruit cultivation to the final product and includes the entire supply chain,” said Christoph Tappeiner, CEO of VOG Products. “We know where the fruit come from and which production steps they have gone through.”

Certified sustainability

VOG Products rely on the highest quality standards, which are safeguarded through certifications from incoming goods to the final product. And the sustainable FROM products can be certified by the FSA upon request. VOG Products has passed the Farm Sustainability Assessment in collaboration with producers’ organisations, cooperatives and producers with the highest possible sustainability standard: gold.

Around the globe, the SAI (Sustainable Agriculture Initiative) platform checks the sustainability of agricultural operations against a compact, verifiable standard. This makes it easier for distributors and producers to procure safe, sustainable products transparently and more efficiently. Alongside social, ecological and economic aspects, the platform also collect data on compliance with human rights, working conditions and social standards.

About VOG Products
VOG Products is owned by three producers’ organisations from South Tyrol and Trentino and 17 fruit cooperatives from South Tyrol. Their member base is composed of around 6,000 producers, most of whom are small family-managed enterprises devoted to maintaining and farming their orchards. More information at: www.vog-products.it/en/from

Der Beitrag FROM: ITALIAN ALPS – This supply chain is unique erschien zuerst auf FRUIT PROCESSING magazine.

“We are thrilled with our newest better-for-you boosted beverage, Uncle Matt’s Organic^® Superfruit Punch,” said Susan McLean, VP of Marketing and Innovation at Uncle Matt’s Organic^®. “With 100 % Vitamin C from the acerola cherry plus polyphenols and flavonoids from the cherries, blueberries and elderberries, this antioxidant-rich beverage is a great way to increase your intake of essential nutrients and quench your thirst at the same time. I think we made a delicious no sugar added punch that is both parent and kid-approved!”

Superfruit Punch fast facts:

• 45 calories per 8 oz serving/40 calories per 6.75 oz juice box
• 100 % DV Vitamin C per serving from the acerola cherry
• Antioxidants, polyphenols and flavonoids from dark sweet cherries, blueberries, black elderberry, and acerola cherry
• USDA certified organic
• No Toxic Pesticides, GMOs or artificial junk
• Certified glyphosate residue free by The Detox Project
• Vegan, Kosher

Der Beitrag Uncle Matt’s Organic^® launches Superfruit Punch erschien zuerst auf FRUIT PROCESSING magazine.

Zero Proof Squeeze follows Select’s popular THC-infused beverage enhancer, Select Squeeze, originally launched in March 2021. While similar in functionality and effect, Zero Proof Squeeze has been reformulated with natural sweetener to provide a significantly lighter taste and balanced flavour profile for enhanced mixability. The beverage complement offers a uniquely controllable and customisable experience with an easy-to-pour dispenser and compact design delivering 2.5 mg THC per dose for discreet enjoyment on the go.

Utilising nanotechnology, Zero Proof Squeeze provides a truer-to-flower experience with effects felt in as little as 15 – 30 minutes, significantly faster than traditional edibles. By turning cannabis oil into tiny water-soluble molecules, the THC compounds dissolve evenly into any beverage and are more rapidly and efficiently absorbed into the bloodstream. At launch, four delicious, low calorie and gluten-free flavours will be available including Dash of Cherry, Dash of Orange, Dash of Lime and Dash of Sweet.

“Zero Proof exemplifies our commitment to providing high-quality, consistent consumer products in familiar and approachable formats that model traditional consumer packaged goods,” said Matt Darin, CEO of Curaleaf. “Curaleaf has been on the forefront of creating sophisticated cannabis experiences which we believe will ultimately redefine the way people socialise. We’re proud to bring Zero Proof Squeeze to our patients and customers in Illinois first before expanding to additional markets.”

According a new Gallup poll, the rate of alcohol consumption in the U.S. continues to decline with 62 % of adults under age 35 reporting they drink alcohol, down 10 % from two decades ago. Zero Proof is the latest addition to Curaleaf’s brand portfolio that seeks to redefine how people socialise by delivering a fast-acting, sessionable alternative to alcohol.

Zero Proof Squeeze is now available at all Curaleaf dispensaries in Illinois as well as wholesale dispensaries across the US.

About Curaleaf Holdings
Curaleaf Holdings, Inc. is a leading international provider of consumer products in cannabis with a mission to enhance lives by cultivating, sharing and celebrating the power of the plant. As a high-growth cannabis company known for quality, expertise and reliability, the Company and its brands, including Curaleaf, Select, and Grassroots provide industry-leading service, product selection and accessibility across the medical and adult-use markets. In the United States, Curaleaf currently operates in 19 states with 152 dispensaries and employs nearly 5,500 team members. Curaleaf International is the largest vertically integrated cannabis company in Europe with a unique supply and distribution network throughout the European market, bringing together pioneering science and research with cutting-edge cultivation, extraction and production. Curaleaf is listed on the Canadian Securities Exchange under the symbol CURA and trades on the OTCQX market under the symbol CURLF.

Der Beitrag Curaleaf expands brand portfolio with launch of Zero Proof^™ cannabis-infused drinkables erschien zuerst auf FRUIT PROCESSING magazine.

Supplies on the market for organic apples have changed enormously. In Trentino-South Tyrol, which is home to the largest producers of organic apples in Europe with the producer organisations and VOG Products’ members VIP and VOG, 56,944 tonnes of organic products were harvested in 2018. The figure in 2022, in contrast, was 92,412 tonnes.

A trend that is also continuing in the organic quantities being delivered to VOG Products. In the 2022 financial year, this figure had already climbed to more than 32,000 tonnes. VOG Products processes and refines every third apple grown organically in Trentino-South Tyrol.

“We have been supporting this dynamic development for many years and are pursuing the objective of further expanding our leading position in the organic sector”, Christoph Tappeiner, CEO of VOG Products, explains. “We have been continually expanding our portfolio of organic products.”

VOG Products supplies high-quality products with the seal of the Bioland and Demeter organic farming associations and has also obtained the Bio Suisse certification. VOG Products has supplemented its organic range very recently with products certified according to Naturland standards. Naturland is the largest international association for organic farming in Germany and its guidelines go far beyond EU regulations. They also include targets for social responsibility and other key aspects of sustainability.

Play it safe with members’ products

What stands out about VOG Products is that organic raw materials are sourced from its own members in South Tyrol and Trentino. “Organic to us means ‘members’ products’, and this is recognised on the market. This gives our products a clear identity,” Tappeiner emphasises.

Full traceability back to the committed organic producers in the region – mostly small family farms – is coupled with strict controls along the entire supply chain. VOG Products guarantees safe, inspected and healthy food as well as continuous availability and security of supply year-round. This unique supply chain is presented by VOG Products under the name FROM Italian Alps (further information can be found at https://www.vog-products.it/en/from).

Customers’ demands in the baby food industry are particularly stringent. This continues to be one of the key customer segments for VOG Products in the organic sector. The semi-finished organic products are in demand among baby food manufacturers due to the strictly controlled supply chain as well as their high quality. The private label business of the food retail trade is gaining significance in the apple sauce sector, but organic also plays a major role for the apple juice industry.

Along with juices, concentrates and purées/pulp – also available in convenient small-sized packaging such as the “Bag-in-Box” – the South Tyrolean producer organisation also supplies organic-quality frozen fruits, cut and canned products and steamed fruits.

Der Beitrag Certified organic apple products from South Tyrol and Trentino erschien zuerst auf FRUIT PROCESSING magazine.

Supplies on the market for organic apples have changed enormously. In Trentino-South Tyrol, which is home to the largest producers of organic apples in Europe with the producer organisations and VOG Products’ members VIP and VOG, 56,944 tonnes of organic products were harvested in 2018. The figure in 2022, in contrast, was 92,412 tonnes.

A trend that is also continuing in the organic quantities being delivered to VOG Products. In the 2022 financial year, this figure had already climbed to more than 32,000 tonnes. VOG Products processes and refines every third apple grown organically in Trentino-South Tyrol.

VOG Products supplies high-quality products with the seal of the Bioland and Demeter organic farming associations and has also obtained the Bio Suisse certification. VOG Products has supplemented its organic range very recently with products certified according to Naturland standards. Naturland is the largest international association for organic farming in Germany and its guidelines go far beyond EU regulations. They also include targets for social responsibility and other key aspects of sustainability.

What stands out about VOG Products is that organic raw materials are sourced from its own members in South Tyrol and Trentino. Full traceability back to the committed organic producers in the region – mostly small family farms – is coupled with strict controls along the entire supply chain. VOG Products guarantees safe, inspected and healthy food as well as continuous availability and security of supply year-round. This unique supply chain is presented by VOG Products under the name FROM Italian Alps.

Customers’ demands in the baby food industry are particularly stringent. This continues to be one of the key customer segments for VOG Products in the organic sector. The semi-finished organic products are in demand among baby food manufacturers due to the strictly controlled supply chain as well as their high quality. The private label business of the food retail trade is gaining significance in the apple sauce sector, but organic also plays a major role for the apple juice industry.

Along with juices, concentrates and purées/pulp – also available in convenient small-sized packaging such as the “Bag-in-Box” – the South Tyrolean producer organisation also supplies organic-quality frozen fruits, cut and canned products and steamed fruits.

Der Beitrag Certified organic apple products from South Tyrol and Trentino erschien zuerst auf FRUIT PROCESSING magazine.

Cocktails are worth an impressive £686m in hospitality, having risen by 132 % in the past year¹, and represent a significant growth opportunity for outlets. The new Britvic Cocktail Mixers were chosen from the top five ‘go-to’ cocktails, as half of consumers say they prefer classic drinks that they know and trust². Operators will be able to trade up from standard mixed drinks to popular cocktails on their menus, as the range will offer delicious cocktails that can be made with ease.

Adam Russell, director of foodservice & licensed at Britvic, comments: “³. In the current climate, people need even more reason to be tempted out of home, with 88 % of consumers saying they want bars and pubs to provide them with an experience they can’t get at home.⁴ Premium serves and cocktails have a big role to play here.”

“Despite the opportunity, we know that half of bar owners say they don’t offer cocktails in mainstream outlets because they take too long to make, there are too many ingredients to stock or there is a lack of staff skill or knowledge. Our Cocktail Mixers are designed to make cocktails an easier opportunity to tap into and are the perfect addition to help operators serve cocktails more quickly, efficiently and cost-effectively.”

Britvic Cocktail Mixers will be available to the licensed sector from August 2023. All three mixers come in at under 40 kcal per serve, are HFSS compliant and are suitable for vegans. At Britvic, we have a long history of helping people make healthier choices and our innovation pipeline continues to focus on low and no-sugar products which meet HFSS regulations, all while maintaining our commitment to never compromising on taste.

The launch will be supported by social media, merchandising, and point of sale. The range will be available via www.sensationaldrinks.com.

¹CGA, Mixed Drinks Report ,Q3 2022
²CGA Mixed Drinks Report, Volumetric Sales, Q3 2022
³CGA, Mixed Drinks Report ,Q3 2022
⁴KAM – Competitive Socialising – Feb 22.pdf P5

Der Beitrag Britvic taps into cocktail opportunity with a range of classic cocktail mixers erschien zuerst auf FRUIT PROCESSING magazine.

The blueberry juice is cold-pressed, resulting in a richer and more nutritious product. In addition, Pangea Natural Foods has partnered with a renowned leader in the field of high-pressure processing (HPP). This process allows for the elimination of harmful pathogens without the need for heat or artificial preservatives. As a result, consumers can enjoy Pangea Natural Foods blueberry juice knowing that it maintains its nutritional integrity while remaining safe for consumption.

Looking forward, Pangea Natural Foods continues to prioritise innovation and sustainability, striving to develop products that nourish both individuals and the planet.

About Pangea Natural Foods Inc.
Pangea Natural Foods is a Vancouver (CAN) based natural foods company that manufactures and distributes high quality food products that are nutritious and free of GMO ingredients, fillers, antibiotics, hormones, and bioengineered ingredients. Pangea offers a broad range of great tasting, innovative food products that are sustainably sourced and “Powered by the Earth”.
Pangea’s signature products include the Pangea Plant-Based Patties, Pangea Old Fashioned Ghee, Pangea Energy Gel and the Pangea Munchie Mix, which are available on the Company’s website and in over 500 leading national retail food stores including Loblaws, Save-on-Foods, Sobeys, IGA Marketplace, Fresh Street Market, Choices Markets, Whole Foods and on select Air Canada and WestJet flights.
Pangea has partnered with world renowned food scientists to formulate its high-quality food products. All products are manufactured in-house at its state-of-the-art facility, and then packaged and distributed through Pangea’s retail and wholesale network and also on the website of the company.

Der Beitrag Pangea Natural Foods launches 100 % locally sourced blueberry juice erschien zuerst auf FRUIT PROCESSING magazine.

Rebellious Beverage Company, the preeminent functional beverage company, launched its first ready-to-drink line of functional beverages, Rebellious Kids, in an 8-ounce bottle with sports cap, made with post-consumer recycled content. Rebellious Kids is an organic, plant-based plus minerals beverage, that delivers key nutritional support children need with no sugar. Rebellious Kids has 40 % of the daily value of vitamins B12, C, and D and 20 % of the daily value of vitamins A and E, plus zinc, and electrolytes.

“Our move into the healthy hydration space for children addresses an unmet need for parents who want refreshing drinks that they can feel good about serving their kids: no sugar, no calories, clean ingredients, that delivers key functional nutrition, and great taste,” said co-founder and CEO Doug DuMars. “We are re-invigorating a category that has basically been forgotten about. Rebellious Kids is a nutritional beverage solution with a holistic approach to foundational wellness supporting our next generation at home, at school, or during their activities.”

Rebellious Kids are available in 8oz bottles with 4 flavours kids love:

• Scrappy Strawberry
• Wild Wild Wildberry
• Outrageous Orange
• Wacky Watermelon

Rebellious Kids and Rebellious Infusions are intent on transforming the trend using a little monk fruit. Research from the CDC¹ confirms that children and teens are drinking too much sugar from their beverages, two-thirds drink at least one sugary beverage per day. Since added sugar contributes to weight gain, heart disease, cavities and more, Rebellious can play an important role in overall health.

Available across more than 385 Sprouts Farmers Market stores in 23 states. Sprouts is one of the largest and fastest growing specialty retailers of fresh, natural, and organic food in the United States.

¹https://www.cdc.gov/nchs/products/databriefs/db271.htm

About Rebellious Beverage Company:
Rebellious is a preeminent functional beverage company with nutritional beverages that have no sugar, no calories, no Crap! Segments include Rebellious Kids and Rebellious Infusions. The Infusion line consists of 10 flavours within pure function, pure performance, and caffeine free. Each portable packet has no more than 5 ingredients, contains L-theanine for brain health, and up to 200 mg of antioxidants for immune system support. Rebellious is the brainchild of former PepsiCo and Kraft Foods industry veteran, Doug DuMars, and his co-founder, Joe O’Connor. Sprouts is the first major push into traditional retail. Rebellious has consumers in all 50 states in the US, plus Australia, United Kingdom, Europe, Middle East, and India. Rebellious’ customers include professional sports teams, NCAA and high school athletic departments, and hotels.

Der Beitrag Just in time for summer: Rebellious Kids raises the bar on healthy hydration erschien zuerst auf FRUIT PROCESSING magazine.

BODYARMOR Sports Nutrition announced the launch of its first-ever rapid rehydration beverage, BODYARMOR Flash I.V. Designed to deliver the latest in active hydration and functionality for consumers without compromising on taste, BODYARMOR Flash I.V. is scientifically formulated to ensure the perfect balance of carbohydrates and electrolytes for faster absorption and replenishment.

Developed with the same great-tasting, coconut water base as BODYARMOR Sports Drink, BODYARMOR Flash I.V. offers consumers the ability to refuel, replenish and recover with more electrolytes than the competition, added functionality with Zinc, Vitamins B and C to support a healthy immune system, and the same BODYARMOR promise of no artificial flavours, sweeteners, or dyes.

BODYARMOR Flash I.V. comes in a 20 oz, square bottle and contains over 2200 mg of electrolytes – more than traditional sports drinks – for rapid and sustained rehydration for quick recovery. BODYARMOR Flash I.V. will launch in four great-tasting flavours including Grape, Strawberry Kiwi, Orange, and Tropical Punch. New packaging for BODYARMOR Flash I.V. will feature vibrant flavour colours and highlight key functional benefits to create an eye-catching lineup at retail.

Launching in retail stores regionally this May, BODYARMOR Flash I.V. will be available in-stores nationwide and online via Amazon nationally in 2024. In support of BODYARMOR Sport Nutrition’s first new product offering in more than two years, the brand will feature BODYARMOR Flash I.V. in a variety of social media extensions, OOH media, retail activations, and sampling events in local markets across the US.

Der Beitrag BODYARMOR expands portfolio and enters rapid rehydration category with launch of BODYARMOR FLASH I.V. erschien zuerst auf FRUIT PROCESSING magazine.

Created to provide the health benefits of celery juice while saving consumers the hassle (and mess) of juicing, the vegan gummies utilise clinically studied FOS prebiotic fiber to improve regularity and nurture the gut, while Vitamins A, C, B6, K1, Folate, and Chlorophyll support the immune system and healthy cell function. Celery juice + prebiotic fiber + chlorophyll nurture the gut while naturally cleansing the digestive tract, providing a daily green boost.

HUM’s Celery Juice Gummies provide 5 grams of fiber per serving. Consumers should begin to see improvements in regularity in about 14 days.

HUM’s Head of Scientific Affairs and Education, Dr. Jennifer Martin-Biggers explains: “We formulated the first of its kind Celery Juice Gummies to provide the vitamins found in a serving of celery juice without messy juicing, plus we added clinically studied FOS prebiotic fiber that helps to nurture our gut microbiome and natural detoxification processes. Fiber often gets lost in juicing, so these gummies provide additional benefits and taste absolutely delicious.”

Retailing for $20 now available at www.HumNutrition.com.

Der Beitrag HUM Nutrition launches the world’s first celery juice gummies with clinically tested ingredients for natural detoxification erschien zuerst auf FRUIT PROCESSING magazine.

Launching exclusively in selected Tesco stores across the nation, the Robinsons Ecopack boasts a super concentrated liquid that contains 60 serves per 500 ml carton and is made from 89 % plant-based material. Robinsons’ new packaging innovation aims to reduce packaging waste with 85 % less plastic per serve, compared to a one litre bottle of Robinsons Double Concentrate. With a higher squash concentration compared to its single or double concentrate drinks, the carton is the equivalent of three single concentrate bottles and results in significantly less packaging per serve.

Fiona Graham, Innovation lead for Robinsons, said: “As a brand, Robinsons is continuously innovating and is committed to improving the environmental impact we have. Squash is already a sustainable product due to its concentrated format. Making Robinsons available in this new format allows consumers to feel confident in the knowledge that the pack they’ve chosen has more serves, but used less packaging per serve, and can be recycled once finished. All packaging types have their own unique benefits and challenges, and we know there is currently no one ‘silver bullet.’ That said, we believe that continuing to innovate with products such as Robinsons Ecopack will bring us one step closer to a solution and provide consumers with a range of options. The brand-new Robinsons Ecopack carton will be available via Tesco to begin with, and we are excited to learn what consumers think about the new format.”

Martin Shaw, Market Unit Manager at Elopak UK & Ireland, said: “We’re happy that Robinsons have chosen our Pure-Pak carton for their super strength squash product. Our renewable and recyclable carton packaging makes a great match with their products.”

The launch marks the latest activity for the brand, following a radical rebrand earlier this year and the launch of its new £4 million marketing campaign Get Thirsty. Robinsons Ecopack is one element of Britvic’s positive packaging strategy which seeks to reduce the need for unnecessary plastic, and make sure packaging doesn’t become waste.

Since 2017, Britvic has reduced the amount of virgin plastic it uses by more than 4,000 tonnes through packaging redesign, and it continues to increase the amount of recycled packaging and sustainably sourced materials it uses across its portfolio.

Last year, the company launched the Aqua Libra Flavour Tap – a sleek tap that reduces packaging waste by 99 %. The launch followed London Essence launching the Freshly Infused fount – offering premium tonic on dispense in 1,200 outlets across the UK and cutting packaging by 96 % when compared with traditionally packaged tonic water.

Der Beitrag Robinsons launches super strength squash in plant-based carton erschien zuerst auf FRUIT PROCESSING magazine.

Coca‑Cola^® Ultimate Zero Sugar’s striking packaging design fuses elements of both iconic brands, taking visual cues from League of Legends lore – including a bespoke “Ultimate” crest with a blue Hextech backlit glow, a Spencerian Script inspired by Nexus crystals in “Runeterra” and a bold, gold-and-back manifestation of the Coca-Cola Creations logo.

“Coca-Cola Creations is all about creating unique and authentic experiences anchored in youth passions, and gaming is one of the largest and fastest-growing communities in the world,” said Oana Vlad, Senior Director, Global Strategy, The Coca-Cola Company. “We dipped our toes into this space last year with Coca-Cola Zero Sugar Byte and the artist Marshmello’s limited-edition Coca-Cola, but this is the first time we have partnered with a gaming company to develop a Coca-Cola flavour.”

Coca-Cola Ultimate Zero Sugar will be sold for a limited time in the United States, Canada, China, South Korea, Latin America and Africa. A full-sugar version is available in the United States, Canada and Mexico.

“We’re excited for players to taste the new +XP flavour, a unique and bespoke collaboration with Coca-Cola, a globally recognised brand loved by millions,” said David Mulhall, Head of Business Development and Partnerships at Riot Games. “They share many of the player-focused values we have at Riot, and we are honoured to be the first gaming collaboration for Coca-Cola Creations.”

The holistic product experience celebrates every player’s gaming journey. Like the six preceding Coca-Cola Creation drops, Coca-Cola Ultimate Zero Sugar will bridge the virtual and real worlds with a series of disruptive digital and IRL activations. League of Legends players can put their skills to the test via a series of in-game missions that unlock a sequence of limited-edition Ultimate Emotes through July 18.

Fans also can scan an on-pack QR code to access the Coca-Cola^® Creations Hub, where they can access a League of Legends-inspired Ultimate Emote Generator Instagram filter, pre-order a custom Coca-Cola Ultimate Zero Sugar mini fridge by Cooluli, and upload a selfie to see themselves in their Ultimate form on a cinematic gaming journey.

“The super-personalised experience lets anyone – not just League of Legends enthusiasts – become the hero of their own Ultimate journey,” said Natalia Suarez, Brand Director, Coca‑Cola^TM, North America. “It pays off the idea that Coca-Cola is for everyone.”

Coca-Cola and Riot Games will bring the “Ultimate” experience to life with communities of passionate gamers around the world through League of Legends Nexus Crystals drop events in Los Angeles, Shanghai and Mexico City.

Coca-Cola Ultimate Zero Sugar builds on a longstanding collaboration between Coca-Cola and Riot Games celebrating the power of gaming to unite people around the world in competition and fandom. In 2022, the brands announced a multi-year global partnership to co-create unique fan experiences for League of Legends: Wild Rift and Wild Rift Esports. From 2014-2016, Coca-Cola teamed with League of Legends for its World Championship and created custom viewing experiences with highly coveted collectible merchandise in multiple countries through cinema partnerships.

With hundreds of millions of players globally, League of Legends continues to be one of the most-played competitive games in the world. A unique game that blends speed, strategy and high intensity, it has grown to become a global phenomenon over its decade-long history by hyper-serving its loyal communities.

“The idea that fueled Coca-Cola Ultimate was a celebration of the player’s journey,” said Chase Abraham, Director, Global Content & Creative, Coca-Cola^TM. “Riot Games aspires to be the world’s most player-forward gaming company, and we see a lot of harmony between our values. A shared passion to get it right with players first and foremost drove the strategy and nature of what we wanted to deliver.”

Coca-Cola^® Creations lends the iconic Coca-Cola brand to new expressions fueled by collaboration, creativity and connection. Each sequential, surprise-and-delight drop includes a limited-edition flavour– complemented by designs and experiences – inspired by music, gaming, sports and other consumer passion points. The Coca-Cola Ultimate Zero Sugar launch follows the six fantasy-flavoured Coca-Cola^® Creations drops: Coca-Cola^® Starlight, Coca-Cola^® Zero Sugar Byte, the artist Marshmello’s Limited Edition Coca-Cola^®, Coca-Cola^® Dreamworld, Coca-Cola^® Soul Blast and Coca-Cola^® Move.

Der Beitrag Game On: Coca-Cola and Riot Games team up for “Ultimate” flavour and experiences celebrating every player’s journey erschien zuerst auf FRUIT PROCESSING magazine.

Dr. Smoothie Refreshers are crafted from real fruit juice and green coffee extract, which is a natural energy boost that consumers will love any time of the day. These fresh-tasting beverages offer more than just simple refreshment.

The new Watermelon Kiwi Refreshers joins a growing portfolio of Dr. Smoothie Refreshers that include Strawberry Acai; Watermelon Cucumber Mint; Wildberry Hibiscus; Peach Mango; Blood Orange Coconut Ginger; and Dragon Fruit Lychee.

These lightly caffeinated beverages are perfect for smoothie shops, cafes, bars or any foodservice establishment that caters to consumers seeking a unique, premium option for their beverage menu that delivers a blast of refreshment with a great taste.

Just like the other Refreshers beverages, the new Dr. Smoothie Watermelon Kiwi Refreshers is just pure goodness: no artificial colours or preservatives, no HFCS, sweetened with cane sugar and stevia, shelf-stable, made with real fruit juice and natural flavours, gluten-free, lactose-free, vegan and blended in the US.

Dr. Smoothie Refreshers Watermelon Kiwi are available in 46 Fl oz, shelf-stable bottles and are sold to foodservice distributors or direct in the US.

Der Beitrag Bevolution Group brings a surge of energy to juice with the launch of Dr. Smoothie Watermelon Kiwi Refreshers erschien zuerst auf FRUIT PROCESSING magazine.

InterContinental Beverage Capital and Travers City, MI-based NewTree Fruit Company (NTFC) are taking NTFC’s patented De-Sugaring Technology to the next level. The two companies will be collaborating on ways to bring NTFC’s revolutionary technology into IBC’s Bevnology product development facility in Tyron, GA (US).

Since 2016, IBC and NTFC have been working together to reduce sugar consumption among consumers of all demographics worldwide. With global patent approvals in the US, Europe, and Asia, NTFC’s De-Sugaring Technology has proven successful in reducing sugar to 1 g or less in an 8 oz juice-based product, while delivering great taste and the full nutritional value of two servings of fruit. Now, by integrating their technology into IBC’s client offerings, NTFC and IBC are poised to directly impact the speed-to-market while broadening product offerings for large global brands and businesses seeking a healthier, more flavourful offering with almost 0 sugar.

IBC founding partner, Stephen Horgan added “We have experimented with implementing this on a small scale since February and are extremely encouraged with the results. Working with NTFC, Louis Heinsz, our lead IBC partner at Bevnology Labs has been able to create a broad array of products that deliver these healthy consumer benefits with great taste across non-alcohol and alcohol products alike.”

Less sugar is a top priority for consumers today and there is an increasing expectation of healthier product solutions with reduced sugar which also deliver on taste. NewTree has cracked this code with their patented process that captures the authentic experience of fruit juice and can be utilised in a multitude of formulation applications. Consumers deserve products that meet this expectation and the many beverage and food offerings today, including the most popular brands on retailers’ shelves, fall short of delivering on this. The demand for healthier, low-sugar product solutions is rapidly increasing among consumers, and NTFC’s De-Sugaring Technology has emerged as the leading solution to this problem. By partnering with IBC, NTFC is even better positioned to bring its calorie reducing, de-sugaring technology to the forefront of the beverage industry and help more brands and companies to offer great tasting, healthy products to all consumers.

About InterContinental Beverage Capital, Inc.
IBC is a New York-based advisory and investment firm focused on the beverage and consumer packaged goods industries. IBC has a worldwide network of strategic industry contacts, lending institutions, consultants, recruiters, and management teams. These sources provide expertise, industry capabilities, access to new customers, and valuable investment and commercial banking capabilities to partnership companies. IBC is actively seeking investments in its targeted verticals companies, which have unique products and dedicated management that exhibit the ability to develop into category leaders.

About NewTree Fruit Company
NewTree Fruit Company is a Travers City, MI-based company dedicated to reducing sugar consumption among consumers worldwide. With its patented De-Sugaring Technology, NewTree has successfully reduced sugar to 1 g or less in an 8 oz juice-based product while maintaining taste and delivering the full nutritional value of two servings of fruit.

Der Beitrag InterContinental Beverage Capital elevates its commitment to sugar reduction erschien zuerst auf FRUIT PROCESSING magazine.

With Natalie’s Tomato Reishi Juice, Natalie’s is regenerating a generational favourite. This tomato juice is a source of clean hydration that is radical in flavour and low in calories. Mindfully handcrafted with an infusion of coveted holistic ingredients including adaptogens and spices for a robust and delectable sip, this juice is made from only 5 ingredients. Rich in Reishi – known to support the immune system, reduce stress, and improve sleep – this blend is vitality on the vine.

Natalie’s Tangerine, Pineapple, Aloe, Sweet Basil Juice is a vibrant oasis of unrivaled freshness. Handcrafted from only five ingredients, this blend was created to support the mind and body with a natural boost. Prepare to glow from the inside out with this unparalleled combination of vitamin-c-rich oranges and tangerines, paired with immune- supporting pineapples and aloe vera, and a touch of sweet basil.

“At Natalie’s, it is our passion and purpose to produce juices that exceed our customers’ expectations both in quality and value. Our Tomato Reishi blend is an authentic approach to a nostalgic favourite. Made from fresh pressed, wholesome tomatoes, this juice invigorates the consumer’s palette and redefines the standard perception of tomato juice flavour profile,” says Marygrace Sexton, founder and CEO of Natalie’s Juices. “This juice is a living elixir for the epicurious – drink as is or add your boozy accomplice.”

“Producing world-class quality products is what we do best,” says Natalie Sexton, Vice President of Marketing at Natalie’s Juice Company. “Our new blends are designed to support the entire wellness eco-system and provide our consumers with a drinking experience where nostalgia meets authentic freshness.”

Der Beitrag Natalie’s Juice Company introduces two new blends: Fresh pressed Tomato Reishi and Tangerine Pineapple Aloe Juice erschien zuerst auf FRUIT PROCESSING magazine.

About the flavours

All four flavours are made with real brewed Lipton tea:

• Lemon: Tart lemon flavour and smooth Lipton iced tea combine in this classic 5 % ABV flavour.
• Peach: Juicy peach flavour makes this fruity, 5 % ABV hard iced tea stand out in the crowd.
• Strawberry: A balanced blend of ripe strawberry flavour, 5 % ABV and smooth Lipton iced tea for sunshine-ready sipping.
• Half & Half: Lipton iced tea meets the just-sweet-enough flavour of lemonade in this refreshing 5 % ABV hard iced tea blend.

Der Beitrag Introducing Lipton Hard Ice Tea erschien zuerst auf FRUIT PROCESSING magazine.

The new Robinsons with Benefits range consists of:

• Robinsons Vitality Peach, Mango & Passion Fruit, boosted with vitamins B3 and D which helps to reduce tiredness and fatigue.
• Robinsons Immunity Orange & Guava flavoured, boosted with vitamins C & D to support the immune system.
• Robinsons Boost Raspberry, Strawberry & Acai, boosted with vitamin B6 to help recharge consumers’ batteries.

Ben Parker, Retail Commercial Director at Britvic said: “At a time when over half of consumers have revealed that they want to see healthier soft drinks in retailers’ ranges³, it’s the perfect time for us to expand the Robinsons range further to tap into this growing demand. The latest addition to our popular portfolio will build on the success of last year’s launch of Robinsons Benefit Drops, and aims to make it even easier for young people to enjoy benefit-led squash wherever they may be, at home or on the go.

“This launch follows our recent rebrand of the entire Robinsons range, and aims to offer consumers another premium squash for different occasions, sitting alongside our premium Fruit Creations range. The expansion also aims to help consumers make tastier, healthier choices in line with our long-term Healthier People strategy.

Functional benefits are important to almost three quarters of consumers⁴, and 68 % of shoppers prefer to get their vitamins from their diet, rather than health supplements⁵. The rollout of Robinsons with Benefits aims to meet this demand, as well as ensuring that customers have a healthier squash option that still tastes great.

The full Robinsons with Benefits range is available in the grocery channel now, and will be rolling out across the convenience channel from June, and will be supported by in-store and online activations throughout the summer, as well as form part of Robinsons’ Get Thirsty marketing campaign.

¹NielsenIQ RMS, Total Squash, Britvic Defined, Total Coverage, Robinsons, Value Sales, 52w.e 25.3.22
²The Hartman Group Functional Food & Beverage Supplement 2022.
³Mintel Carbonated Soft Drinks 2022
⁴FMCG Gurus: The Rising Cost of Living 2022
⁵Kantar Profiles/Mintel, Vitamins & Supplements August 2022

Der Beitrag Robinsons expands its benefits range to cater to growing health trend erschien zuerst auf FRUIT PROCESSING magazine.

Spindrift launched Spiked Strawberry Lemonade – the 21+ adult version of their fan-favourite sparkling lemonade. Spindrift Spiked is made with real fruit – and no synthetic sweeteners or additives – Spiked Strawberry Lemonade guarantees all the nostalgia of your favourite lemonade without any of the added sugar.

“Sparkling water at its core is unsweetened, clean, refreshing, and easy to understand. Hard seltzer and hard lemonade have migrated away from the promise of sparkling water and become sugary and artificial-tasting,” said Bill Creelman, CEO and founder of Spindrift. “With the launch of Spiked Strawberry Lemonade, Spindrift is doubling down on our belief that Hard Sparkling Water should be delicious without the added sugar.”

Each can is filled with real, juicy, jammy strawberries, a hint of lemon and lime juice, sparkling water, and alcohol from fermented cane sugar. Whether straight from the can or poured into a cold glass, for deliciousness that you can taste, Spiked Strawberry Lemonade is the perfect beverage to kick off the warmer weather.

With a superior, clean alcoholic base, Spiked Strawberry Lemonade has only 85 calories per can and is the perfect option for those looking for a cocktail that’s packed with flavour and an intentionally low ABV – 4 %. Like the rest of Spindrift’s Spiked line, Spiked Strawberry Lemonade uses a 10-day fermentation process to maximise ABV without additives and an ultra-filtration process that purifies at the molecular level.

Spindrift Spiked Strawberry Lemonade will first be available in late April in both an 8-pack, and within Spindrift’s Staycation 12-pack along with Pineapple, Mango, and Lime in select markets in 21 states in the US. Spindrift donates 1 % of its Spiked sales as part of its commitment to 1 % For The Planet.

Der Beitrag Spindrift Spiked launches Spiked Strawberry Lemonade and brings Hard Sparkling Water back to its roots erschien zuerst auf FRUIT PROCESSING magazine.

The market for functional RTD teas and coffees is predicted to grow 6 – 7 % by 2026,^* creating opportunities for both sports nutrition manufacturers and mainstream health brands. To support them, Arla Foods Ingredients has created two inspirational new RTD concepts:

• A cold brew coffee that works as either a morning caffeine boost or a pre-workout energiser. High in protein, calcium and caffeine, but low in sugar and fat, it will appeal to the 58 % of consumers who choose functional food and beverages that increase their energy levels.^*
• A refreshing RTD tea, designed as the perfect mid-afternoon pick-me-up. Flavoured with yuzu and high in protein and calcium, it’s tea but with an invigorating new twist, and is ideal for the 57 % of consumers who choose products that support strong and healthy bones.^*

Both concepts owe their high protein and calcium content to Lacprodan MicelPure^®, a micellar casein isolate produced using gentle membrane filtration technology. As well as allowing on-pack nutrition claims, its benefits include a mild milky taste and low viscosity throughout a product’s shelf life. During production, Lacprodan MicelPure^® offers outstanding heat stability, unlocking a range of processing, packaging and flavour options.

Troels Nørgaard Laursen, Director for Health & Performance at Arla Foods Ingredients, said: “Consumers are increasingly seeking out beverages that are novel and convenient and also offer a nutritional boost. RTD teas and coffees with functional benefits are riding a major wave right now, and these concepts demonstrate how they can deliver an on-trend combination of protein, calcium and caffeine.”

Arla Foods Ingredients will exhibit at Vitafoods Europe on Stand G30. Other concepts on show will include a multi-textured bar with protein in every layer, a special edition of which has been created for Vitafoods, and Rehydrate & Restore – a clear refreshing RTD beverage solution which combines protein with electrolytes.

^*Innova Market Insights

Der Beitrag Arla Foods Ingredients brews up beverage innovation at Vitafoods Europe erschien zuerst auf FRUIT PROCESSING magazine.

AR^® Organic, a line of organic Complete Hydration beverages offering a blend of vitamins, antioxidants and electrolytes, announced it unveiled the newest additions to its portfolio. Strawberry Lemonade, the latest flavour of their functional hydration and wellness beverages, brings a refreshingly sweet and mildly tart addition to the core Complete Hydration beverage line. The brand is also extending its mission of delivering immunity-boosting hydration for consumers on-the-go with ROAR^® Plus, a naturally flavoured vitamin and electrolyte drink mix available on QVC and online. These two innovations come on the heels of the brand’s latest USD 6 million capital raise alongside new distribution in Publix Super Markets, contributing to ROAR^®’s momentum as it heads into the end of Q1 and the rest of the year.

According to recent research, ready-to-mix drinks and naturally flavoured powders are expected to continue to grow as more consumers are looking for easy-to-use, accessible options for their busy lifestyles (Grand View Research 2022). Capitalising on these trends, ROAR^® Plus marks the brand’s introduction to the hydration powders space as it looks to provide consumers with immunity-boosting benefits on-the-go. Similar to their line of Complete Hydration beverages, ROAR^® Plus is packed with a blend of antioxidants, vitamins and electrolytes, and is also boosted with 1,000 mg of vitamin C, as well as added zinc, elderberry and green tea polyphenols, with only 2 g of sugar and 20 calories per single-serve stick. ROAR^® Plus comes in two flavours:

• Berry Lemonade – fruity and tangy, anytime thirst-quencher that perfectly balances sweet and tart flavours
• Strawberry Watermelon – bursting with juicy, vibrant strawberry and watermelon flavours that are equally refreshing and replenishing

“We are incredibly excited about the Powders launch as it gives us the opportunity to expand into a trending category and allows us to provide another hydration solution to ROAR^® consumers,” said Bill Lange, President at ROAR^® Organic. “We are on a mission to support hydration and wellness by offering multiple benefits in one bottle, and now also in powder form. Hydration is key for many aspects in our daily lives, and now that more people are out of the house and on-the-go, we want to make sure they feel good about what they’re putting in their bodies, whether packing for a flight or packing their gym bag.”

For consumers obsessed with ROAR^®’s core Complete Hydration beverage line, the new Strawberry Lemonade flavour is packed with electrolytes, vitamins and antioxidants for the “whole package.” This smooth, multi-functional flavour makes it easy for consumers to live a healthy, effortless lifestyle, with each bottle providing 100 % daily value of vitamins C, B5, B6 and B12 and an excellent source of antioxidants from vitamins A, C and E, with only 20 calories and 2 g of sugar per bottle.

ROAR^® Organic beverages are USDA Certified Organic, non-GMO, vegan and keto-friendly and can be found in natural and traditional grocers in the US, including Whole Foods Markets, Kroger, Sprouts, Publix, Wegmans, Safeway, Albertsons and more, plus online at www.roarorganic.com and on Amazon, while ROAR^® Plus can be found on QVC, and online at www.roarorganic.com and on Amazon.

Der Beitrag ROAR^® Organic unveils new Strawberry Lemonade Complete Hydration^™ beverage erschien zuerst auf FRUIT PROCESSING magazine.

Half of shoppers say they are actively reducing the amount of sugar they consume², which makes it the perfect time for Lipton’s relaunch. The new and improved drinks will maintain Lipton’s refreshing fruity taste and offer shoppers a lower sugar alternative, without compromising on great flavour.

As the leading brand in ready-to-drink tea³, Lipton Ice Tea’s value grew + 27 % in 2022⁴ with further opportunities to grow as it taps into the 50 % of shoppers who choose food and drink products with reduced or no sugar content⁵. As a soft drinks segment, ready-to-drink tea represents a trade up opportunity for retailers, holding a price point of £2.43 per litre on average, versus the wider soft drinks’ £1.34 per litre⁶. This represents a premium option for consumers, and allows retailers to offer a full range of soft drinks which caters to multiple tastes and wallets.

The relaunched range will roll out across all channels from March 2023.

The new Lipton Ice Tea recipes are the latest lower sugar offering from Britvic, with continued innovation and reformulation programmes enabling the company to offer consumers healthier choices as part of ist Healthier People sustainability strategy. In 2022, this meant 96 % of its innovation launches were low or no calorie drinks – with an average of around 14 calories per serve across its Great Britain portfolio.

¹NielsenIQ RMS, Total Coverage GB, Ready-To-Drink Ice Tea value sales, Britvic Defined 5Y, 31st Dec 2022
²Mintel – Attitudes towards Sugar and Sweeteners – UK – 2021
³NielsenIQ RMS, Total Coverage GB, Ready-To-Drink Ice Tea value sales, Britvic Defined 5Y, 31st Dec 2022
⁴NielsenIQ RMS, Total Coverage, RTD Ice Tea value sales, Britvic Defined, MAT we 31.12.2022
⁵Mintel – Attitudes towards Sugar and Sweeteners – UK – 2021
⁶NielsenIQ RMS – Total Coverage, Total Soft Drinks Britvic Defined, Average Price Point MAT we 31.12.2022

Der Beitrag Lipton Ice Tea goes for growth with core range relaunch and new packaging erschien zuerst auf FRUIT PROCESSING magazine.

The new flavours serve as an extension of vitaminwater’s promise to ‘nourish every you.’ Inspired by the notion that multiple sides of “you” have needs, vitaminwater encourages individuals to nourish each and every one. Whether your body, your emotions, or your complexities, vitaminwater has something in its suite of products to celebrate your multifaceted self.

Joining vitaminwater’s zero-sugar rainbow of flavours, ‘with love’ and ‘forever you’ provide new nutrition that can add positivity for each of your “yous”:

• ‘with love’ is delightfully infused with raspberry and dark chocolate for a unique taste. The nutrient-enhanced water beverage features a liquid boost of magnesium (85 mg) to help support heart health and 100 % antioxidant vitamin C alongside vitamin A (25 %) and vitamin E (30 %).
• ‘forever you’ contains tropical coconut lime flavours with white curcumin (18 mg) alongside 100 % antioxidant vitamin C, vitamin A (25 %) and vitamin E (30 %). Both drinks are a great source of vitamin b3, vitamin b5, vitamin b6, and vitamin b12.

Der Beitrag vitaminwater Introduces two new flavours and innovative reformulation of zero sugar lineup erschien zuerst auf FRUIT PROCESSING magazine.

Cannabis-infused seltzer brand Happi is pioneering a new path in the cannabis beverage space with Happi Glow and Happi Nightcap. These groundbreaking functional beverages are perfect for day and night, respectively. Created with a unique blend of minor cannabinoids and non-psychedelic lion’s mane and reishi mushrooms, these formulas are the first of their kind, with Happi filing a patent application covering the formulation for the products.

Happi Glow is available in a citrusy, bright Blood Orange Ginger flavour. Each can has 5 mg of THC, 5 mg of CBD, 3 mg of CBG, and 2 mg of CBN. Perfect for daytime, Happi Glow boasts the benefit of lion’s mane mushroom, which can help promote calm and focus to keep you clear-headed.

Happi Nightcap is available in Turkish Apple Tea, featuring notes of crisp apple and warm spices. Each can has 5 mg of THC and 5 mg of CBN. Ideal for evening, Happi Nightcap brings together soothing reishi mushrooms with a blend of minor cannabinoids to help you settle into a peaceful slumber so you wake up refreshed.

Each formula is vegan, gluten-free, and made with simple, all-natural ingredients. In addition to Glow and Nightcap, the brand also features two original flavours: Lemon Elderflower and Raspberry Honeysuckle.

• Happi Glow: 30 calories, 5mg THC, 5mg CBD, 3mg CBG, 2mg CBN, Carbonated Water, Organic Orange Juice, Organic Agave Nectar, Organic Blood Orange Juice, Natural Flavors, Hemp Extract, Organic Lion’s Mane Mushroom Extract, Vitamin C, Potassium Sorbate
• Happi Nightcap: 30 calories, 5 mg THC, 5 mg CBN, Carbonated Water, Organic Apple Juice, Organic Orange Juice, Organic Honey, Natural Flavours, Hemp Extract, Vitamin C, Organic Reishi Mushroom Extract, Potassium Sorbate

Happi Glow and Nightcap are now available at select retailers in Minnesota (US) and online.

Der Beitrag Happi launches first functional cannabis-infused seltzers made for day and night erschien zuerst auf FRUIT PROCESSING magazine.

Dole Packaged Foods, LLC, released its latest innovation: Dole^® Wiggles Fruit Juice Gels. A wholesome take on the classic treat, Dole^® Wiggles Fruit Juice Gels are crafted with 100 % fruit juice1 to bring a new level of fun to meal or snack time throughout the day – because only the fun fruit wiggles.

The new snacks come in three bright, fruit-forward flavours: strawberry, orange, and cherry. They’re not only good for you – they’re also convenient for busy families on the go. Unlike many processed and sugary gelatin snacks currently found on shelves, each Dole^® Wiggles cup delivers an excellent source of Vitamin C with no added sugar² and no artificial flavours. Dole^® Wiggles cups contain no high fructose corn syrup, no artificial preservatives, and are non-GMO and gluten-free.

Dole^® Wiggles Fruit Juice Gels are sold in packs of four individual 4.3oz cups for an MSRP of $2.99. Wiggles are available at select retailers in the US and online.

¹With natural flavors and other ingredients.
²Not a low calorie food. See nutrition facts for sugar and calorie content.

Der Beitrag Dole Packaged Foods launches good-for-you take on the classic snack: Dole^® Wiggles^™ Fruit Juice Gels erschien zuerst auf FRUIT PROCESSING magazine.

Orbitel International has long been regarded as one of the original pioneers in creating the viral trend surrounding boba – and now they’re gearing up to launch a brand new product line. Under its exclusive O’s Bubble Tea Brand, Orbitel International is proud to unveil a new line of Jelly Popping Boba guaranteed to send any boba lover’s tastebuds popping with just one sip.

Available in two sizes, 240 ml & 480 ml, O’s Bubble Tea’s New Jelly Popping Boba with Aloe Vera comes in three unique flavours:

• Lychee Oolong Tea with Popping Boba and Aloe Vera
• Strawberry Peach Oolong Tea with Popping Boba and Aloe Vera
• Melon Lemonade with Popping Boba and Aloe Vera

Each of the Jelly Popping Boba flavours have been strategically created to exude an unparalleled burst of flavour unlike anything else on the market. The Jelly Popping Boba is infused with real fruit juice and contains aloe vera, which combines the perfect contrast of flavour and texture, taking consumers on a rollercoaster of sensations. With each sip, crunch and burst of real fruit flavour, the O’s Bubble Teas’ new line of Jelly Popping Boba are packed with the exclusive patent pending BOBA CRAFT, giving all the summer vibes in a can to make any occasion pop!

“O’s Bubble wants to create a whole new boba drink like never before, for you to pop open whenever the mood strike”

Through proof of concept, dedication to the craft, and unwavering commitment to community, Orbitel International’s purpose-driven vision has come to fruition with the launch of the new line of Jelly Popping Boba.

Orbitel International will be debuting the Jelly Popping Boba at the Natural Products Expo West (NPEW) 2023 from March 7-11th in Anaheim, California, USA. Throughout the conference, a free tastings will be provided to guests, samples will be given away, and business opportunities and conversations will be welcomed.

Der Beitrag What’s poppin’ – Orbitel International debuts new Jelly Popping Boba at Natural Products Expo West 2023 erschien zuerst auf FRUIT PROCESSING magazine.

Usage occasions for fruit juice are changing, with consumers increasingly viewing it as a permissible indulgence, and looking for new experiences. They are also seeking out products with additional wellness benefits, a need that micronutrient-rich juices are able to meet, particularly if fortified with other healthy ingredients. Mintel has highlighted functional benefits as a possible key to growth in the juice and juice drinks market.¹

Meanwhile, in an increasingly stressful world, consumers are turning to natural ingredients for self-care, with the global botanical-infused drinks market predicted to grow at a CAGR of 6.4% over the next ten years.² By formulating with botanicals, juice manufacturers can meet multiple needs, offering benefits such as energy and stress reduction, as well as novel flavors.

Working with 31 fruits, FruitSmart is a leading producer of juice concentrates and Not From Concentrates. It also has access to a wide range of botanical extracts, vegetable powders and flavors through its sister companies, Shank’s and Silva International.

At Natural Products Expo West, the Washington State-based company will highlight its capabilities to blend juices with botanicals, as well as other ingredients. Beverage concepts on show at the company’s booth (#N1447) will include:

• An immunity drink combining apple, raspberry, cherry and blueberry juices with turmeric, ginger, acai and vanilla extracts
• A blend of apple and beetroot juice with red and black pepper
• A raspberry smoothie with protein and fiber

Wayne Lutomski, President of FruitSmart, said: “The positioning of fruit juices has undergone a fascinating journey. They were once seen as the ultimate health product, before concerns about sugar content and ultra-processing removed a little shine from the halo. In the new phase of their evolution, we’re going to see more products that combine a novel experience with sought-after wellness benefits. Blending juices with botanicals is a great way to meet this need and FruitSmart is the ideal partner to help you do it. We have the expertise and the resources to combine juices with botanicals, juices with flavors, juices with vegetable powders, and juices with other juices.”

¹Mintel ‘The Future of Juice and Juice Drinks: 2022’
²Fact.MR, 2023

Der Beitrag Botanicals meet fruit juices in next big beverage trend erschien zuerst auf FRUIT PROCESSING magazine.

With a full launch in Q1 of 2023, consumers can finally enjoy the amazing taste of the flagship original Monster Energy Green… but without sugar.

With a re-tooled energy blend, an innovative new sweetener system and years of trial and error, Monster’s team of mad scientists finally perfected a concoction that is 100 % Monster and 0 % sugar. Primed with 160mg of caffeine – like its predecessor – Monster Energy Zero Sugar helps fight fatigue, improve mental performance and focus, and motivates you to work (and play) harder.

Der Beitrag Monster Energy launches Monster Energy Zero Sugar erschien zuerst auf FRUIT PROCESSING magazine.

What is Prime Hydration?

Congo Brands partnered with rapper Olajide Olayinka Williams Olatunji (KSI) and YouTuber/media personality Logal Paul to produce Prime, a new sports drink that first launched in the US in January 2022. More than half a million people watched the pair announce their beverage collaboration on YouTube.

Positioned with multiple health benefits, the drink appeals to those looking to make ‘better-for-you’ choices across a range of lifestyles – not just athletes.

It is an electrolyte- and antioxidant-fortified beverage with 10 % coconut water, with natural flavours. Its product range includes Ice Pop, Orange, Blue Raspberry, Tropical Punch, Lemon Lime, Grape, and a limited-edition flavour, Meta Moon, flavours. Its launch line-up is a ‘who’s who’ in classic, well-known flavours with broad accessibility and appeal.

Why is it so popular?

The founders have a combined social media following of over 125million across Instagram, Twitter, TikTok, and YouTube – giving them an enormous ‘ready-made’ customer base.

The brand has secured exclusivity agreements with select retail partners, limiting the ways in which people can purchase the product. This has driven enormous hype around the product’s availability, which only adds to the appeal.

The drink was released in stores and online in the US on the 8th January and strength of demand led to it selling out within hours. In the UK, it was a similar story, with national media adding to the demand with increasing coverage and frenzy around the brand’s limited availability.

This exclusivity has certainly been a key driver behind the drink’s success. According to GlobalData’s Q3 2022 global consumer survey, about 52 % of consumers say that they are often or always influenced by the fact the product they are purchasing is novel or unique.

The Q2 survey highlighted how 43 % of global consumers see food and beverages being endorsed by a celebrity as an essential or nice to have feature, which will have certainly boosted the success of Prime – particularly with the younger generations.

How important are the ingredients?

Quantifying just how important isn’t an exact science, but history tells us that ultimately the taste, and quality, of the flavour are what matter long-term. The draw of celebrity endorsements, fueled by the products’ limited availability are sure to drive huge interest around initial purchase. One must question the longevity of that as a standalone strategy as, without a great tasting formulation behind the brand, appetite will inevitably fizzle out.

The quality of the drinking experience is a big part of what keeps people coming back to a product – making it integral to the brand’s success in the long term.

What’s next?

The brand is preparing to expand to India, Australia, South Africa, and the UAE this year. Logan Paul has been quoted as saying: “We want to be a global brand, and we believe that because the audience JJ and I have built online is extensive – the internet is available in most parts of the world, and we’re finding that our silly mugs are popping up on people’s phones across the world – it would be foolish not to capitalise on it.”

Other brands will surely look to emulate Prime’s success, with influencer-based marketing becoming increasingly prevalent in the beverage industry. We’re also seeing what can be achieved when consumer-aligned ingredients, the right health and wellbeing claims, and a sense of excitement around a product’s exclusivity collide.

Der Beitrag Trendbite: How does a sports drink reach such meteoric success that gets the whole world talking? erschien zuerst auf FRUIT PROCESSING magazine.

Ocean Spray Cranberries, Inc., the agricultural cooperative owned by roughly 700 farmer families, today rolled out a new creative campaign under its All That Power masterbrand work, this time focusing on the attributes of its “Better For You” beverages that are designed to help meet the needs of an individuals’ diet. Developed by Orchard Creative, the campaign features two TV spots, one for Diet Cranberry Juice Cocktail and the other for the new Immunity Orange Mango and Revitalize Cranberry Pineapple juice drinks.

In each spot, the lead character is overtaken by an overwhelming newfound confidence, or “Cranfidence,” inspired by Ocean Spray’s incredible feat of making Better For You juice products without sacrificing flavour. The spots close with an extension of this cranfidence to its audience, landing on the campaign line YES YOU CRAN. Both comedy-driven films are directed by the award-winning Jeff Low (Biscuit), making this a back-to-back collaboration between Low and Orchard, right on the heels of their widely-lauded Ocean Spray^® Holiday work which featured jiggling cranberry sauce disrupting a boring holiday meal – recently named among Ad Age’s and Adweek’s top ads of 2022.

Der Beitrag Ocean Spray says “Yes You Cran^™” with newest creative campaign for its better for you beverage line erschien zuerst auf FRUIT PROCESSING magazine.

Looking for something a bit more your own? Bevolution is launching a custom small-batch craft soda program. Bevolution will work with partners to create new and innovative dream flavour combinations that will perk up taste buds everywhere. All the soda flavours are sweetened with pure cane sugar, never high-fructose corn syrup, to ensure the highest quality and best tasting drinks.

“Today’s carbonated soft drink consumers want cane sugar, premium ingredients and better than national brand flavours. Bevolution Group is pleased to announce our Craft Soda line for fountain dispensers. Formulated to appeal to today’s beverage consumer.” – Robert Corlett Sr. VP of Sales

The craft soda market is now more than a 650 million dollar -a-year enterprise with expected to expand at a compound annual growth rate of 5 % over the next 8 years. As tastes change and demand grows for higher quality ingredients and unique flavours you can expect to see Bevolution at the forefront of craft beverages.

Bevolution Group has a history of beverage innovation dating back to 1962 from iconic mixers in New York bars, juices, energy drinks, and the first shelf stable smoothie free of artificial ingr edients.

Der Beitrag Bevolution Group adds a new line of craft sodas and opens collaboration opportunities for custom flavours erschien zuerst auf FRUIT PROCESSING magazine.

Further to a five-year research effort by the Group’s in-house R&D laboratory team of food engineers, chemists and biotechnologists in Bebedouro, São Paulo State, Brazil, LDC has developed a successful process to reduce sugar content in orange juice, in line with the company’s commitment to offer nutritious, high-quality juices that address growing consumer demand.

“Complementing our extensive portfolio of juices and ingredients from Brazilian-grown citrus fruits, this new product represents another positive step in LDC’s strategy to diversify revenue through value-added products, including specialty ingredients and products like this one,” said Juan José Blanchard, LDC’s Global Head of Juice. “Leveraging our global network and partnerships, LDC aims to bring this new product to the global market in collaboration with leading beverage industry players, contributing to the advent of healthy, nutritious juice product options that respond to consumer expectations, while continuing to invest in R&D activities targeting further reductions in sugar content.”

Although commercial roll-out is initially focused on Asia Pacific, with an initial launch planned in early 2023 in China, the new product is available to industry customers worldwide, including in Europe, North America and South America, where the Group sees growing consumer demand for healthy, nutritious, great-tasting diet options.

Der Beitrag Louis Dreyfus Company successfully develops a new product made from NFC orange juice, with reduced sugar and higher fiber content erschien zuerst auf FRUIT PROCESSING magazine.

Depending on the fruit used, juice can provide a wide range of important nutrients, including antioxidants and polyphenols. FruitSmart’s new beverage concepts illustrate how brands can leverage the natural benefits of high-quality fruit-based drinks as part of a healthy, balanced diet.

Visitors to FruitSmart’s booth at SupplySide West in Las Vegas were able to sample:

• A raspberry protein and fiber drink blending red raspberry, apple, pear, and elderberry juice with pea protein and apple fiber. This creates a great-tasting product that provides satiety, immunity and gut-health benefits, alongside better blood glucose control and optimal fructose absorption in the small intestine.
• A super-fruits beverage – made from dark sweet cherry, blueberry, raspberry, and elderberry juice, with extract of turmeric, ginger, acai and vanilla, it’s rich in both flavour and micronutrients, including antioxidants and polyphenols.

Wayne Lutomski, President of FruitSmart, said: “Our new fruit beverage concepts show how brands can develop exciting products that are a welcome addition to any healthy diet. Yes, it contains sugar, but look at the friends that fruit can bring to the party – polyphenols, antioxidants, vitamins A and C, folate, and essential minerals such as potassium, calcium, iron, magnesium, and sodium. Fruit’s intrinsic health and wellness benefits can be further enhanced by adding other nutrients, such as fiber, protein, and botanicals. And of course it delivers amazing taste!”

About FruitSmart^TM
FruitSmart specialises in premium, high-quality, fruit-based juices and ingredients. With roots in the food processing industry that go back to 1982, it has decades of experience. Today it has a 13-acre fruit and vegetable processing plant in Grandview Washington, while its 19-acre Prosser campus includes facilities for dry ingredient processing and freezing. Offering a wide variety of juices, purees, concentrates, essences, fibers, seeds, seed oils and seed powders, FruitSmart takes great pride in developing solutions for manufacturers and using fruit in new and novel ways.

Der Beitrag New beverage concepts combine functionality with taste erschien zuerst auf FRUIT PROCESSING magazine.

The limited edition, cold-pressed shot is packed full of electrolytes, known for aiding muscle recovery, during and post-workout. Brewed using fresh pickles from UK’s ‘The Pickle House’ company, the shot has a unique, fruity yet salty favour. With 263 mg of natural electrolytes per shot, it feeds your body exactly what it’s craving during your workout.

Fitness fanatics have noticed the power of pickle juice really taking effect, especially when it comes to training longevity and recovery, making the juice the latest training drink of choice.

This is backed up by studies that have proven pickle juice works better than water for reducing muscle cramps. Moju has been a leader in the gut health sphere, making pickle juice an obvious choice for its latest limited edition. Moju has harnessed the pickle fever to create a product that is achieving cult status, supporting Moju’s position as one of the market leaders in the functional drinks sector.

For a limited time only, the Moju Monster Shot is available to purchase from 31st October online at https://mojudrinks.com/ – £19.75 for 12 x 60ml

Der Beitrag Moju launches limited edition Monster Pickle Shot erschien zuerst auf FRUIT PROCESSING magazine.

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When consumers are looking for safe, monitored and healthy food, they like to buy organic products. This is also reflected in cultivation: for example, Assomela, the association of Italian apple producers, is forecasting record organic production in Italy this year – 197,402 tonnes and an increase of 4 per cent compared to 2021. The same is true for VOG Products: here, the quantities of organic raw products delivered have doubled in the last three years.

VOG Products is a trend-setter on the organic market and has continuously been expanding the organic range: along with juices, concentrates and purées, – also available in practical small-format packaging such as the “Bag-in-Box” – the South Tyrolean organisation of producers also offers organic-quality frozen fruits, cut and canned fruits.

Compliance with the highest organic quality standard is always guaranteed: following the Bioland partnership and the certification obtained last year from Bio Suisse, the largest organic organisation in Switzerland, VOG Products has recently also become Demeter-certified. Demeter is the oldest organic association in Germany, whose criteria for food processing go far beyond the requirements of the EU Regulation on Organic Farming.

Origin as an additional guarantee of safety

“Our organic range is diverse – but one thing always remains the same: every product and every package contains our expertise in the organic sector, which has grown over the years,” emphasises Christoph Tappeiner, CEO of VOG Products. “We source our organic raw materials solely from our members in South Tyrol and Trentino. With traceability back to the origin and close monitoring along the entire production chain, we meet the highest safety and quality standards, something that customers and consumers in the organic sector value greatly”, says Tappeiner.

In addition, the sun-drenched hills are an ideal location for the best organic apples. The raw materials come from within a radius of no more than 70 kilometres. The producers are organic farmers by conviction and manage the mostly small family farms close to nature and with a lot of heart. VOG Products is closely linked to the producers, especially since the fruit processing company based in Laives is owned by three organisations of producers from South Tyrol and Trentino and 18 South Tyrolean cooperatives. On this basis there are around 6,000 families of fruit growers, many of whom recognised early on the enormous potential of organic cultivation.

South Tyrol does, in fact, play a leading role in the organic sector at European level: organisations of producers based in the region and VOG Products members VIP and VOG are the largest producers of organic apples in Europe. What is significant is that almost every fourth organic apple in the EU comes from South Tyrol.

Der Beitrag VOG Products expands its organic range erschien zuerst auf FRUIT PROCESSING magazine.

Lemonade Juice Box Fast Facts:

• 10 Calories per 6.7 oz serving/carton
• 150 % DV Vitamin C per serving
• 25 % DV Vitamin D per serving
• 25 % DV Zinc per serving
• Not from concentrate lemon juice and strawberry puree (never concentrated!)
• Sweetened with organic stevia
• No toxic pesticides, GMOs or artificial junk
• USDA certified organic
• Certified glyphosate residue free by The Detox Project

According to the American Heart Association, the average American consumes more than three times the recommended amount of sugar. The number for kids is even worse, as they are consuming 81 grams per day, equaling over 65 pounds of added sugar per year. American children are ingesting over 30 gallons of added sugars from beverages alone.

Finding ways to reduce intake without sacrificing on taste is key. When exploring alternatives to table sugar, the American Heart Association has stated that leaning on natural alternatives to sugar, like stevia, may be your best option. Uncle Matt’s Organic^® No Sugar Added Lemonade Juice Boxes and No Sugar Added Strawberry Lemonade Juice Boxes contain organic Reb M Stevia, which delivers the desired, sugar-like sweetness that consumers want, with zero calories, and without the health concerns associated with artificial sweeteners.

Uncle Matt’s Organic^® No Sugar Added Lemonade Juice Boxes and No Sugar Added Strawberry Lemonade Juice Boxes are now available for an SRP of USD 4.99 (8-pack of 6.7oz boxes). 1 Year Shelf-Life.

Der Beitrag Uncle Matt’s Organic^® launches zero sugar Lemonade Juice Box line for kids erschien zuerst auf FRUIT PROCESSING magazine.

The Tango brand has doubled in size in the last five years, becoming the fourth largest brand in the fruit flavoured carbonates category¹. Now worth over £61million², Tango is well placed to continue its growth through sugar free flavours, which currently deliver £25million (+ 54 % vs last year) in value sales³. Tango Apple has a lot of heritage and has seen multiple organic social campaigns asking to bring it back in more pack formats. To satisfy consumer demand for sugar free flavours⁴ and, as the number one factor when choosing soft drinks is low sugar content⁵, it is the perfect time to introduce Tango Apple in a sugar free formulation.

Ben Parker, Retail Commercial Director at Britvic commented: “Tango has a proven track record when it comes to new product development with Tango Berry Peachy Sugar- Free the number one new fruit flavoured carbonate in 2022⁶. Tango’s long heritage with the apple flavour and strong taste credentials, mean Tango Apple Sugar Free is well placed to continue this success and drive growth.”

Britvic is a leader in healthier soft drinks and well over 90 % of its brands in the UK are either no or low sugar drinks. Globally, its portfolio contains an average of 25 calories per 250 ml serve, with drinks in its Great Britain market being even lower.

Tango Apple Sugar Free is available in Tesco now and launches from mid-September across the wider market in a range of pack sizes.

¹Nielsen IQ RMS, Fruit Carbonates Britvic Defined, Total Coverage, Value Sales, MAT 23.4.22
²Nielsen IQ RMS, Fruit Carbonates, Britvic Defined, Total Coverage Value sales MAT to 23.7.22
³Nielsen IQ RMS, Fruit Carbonates, Britvic Defined, Total Coverage Value sales MAT to 23.7.22
⁴Lumina Intelligence Channel Pulse, October 2021
⁵Mintel Soft Drinks Review – UK – June 2021
⁶Nielsen IQ RMS, Fruit Carbonates, Britvic Defined, Total Coverage Value sales MAT to 23.7.22

Der Beitrag Tango Apple launches in new, sugar free erschien zuerst auf FRUIT PROCESSING magazine.

The global market for organic food and drink products is expected to expand at a CAGR of 11 % per year, reaching a value of $220 billion by 2024¹, while the popularity of organic supplements is also on the rise.

Alongside this, demand for elderberry has been growing since the start of the pandemic, with consumers increasingly seeking natural ingredients that have a positive immune effect. Elderberries contain a high concentration of active ingredients, including phenolic compounds such as anthocyanins, which have been shown to reduce oxidative stress and ease flu-like symptoms.²

To meet demand for more concentrated extracts, Nektium is now adding a new grade of its elderberry line, containing 10 % anthocyanins. The 10 % variant will join the existing 6 % grade in the company’s portfolio, which will now also be available in organic form for the first time. Nektium’s elderberry portfolio comprises ingredients made from Black Elderberry (Sambucus nigra), which has been scientifically proven to effectively treat upper respiratory symptoms.^{3 4}

Thomas Adler, Chief Business Officer at Nektium, said: “Demand for elderberry rose significantly when the pandemic hit and it became a top selling ingredient, having experienced a 150 % jump in sales compared with 2019. We are proud that we have been able to develop our portfolio to offer our customers higher standardisations of anthocyanins as well as an organic variant, which we believe will tap into the increasing popularity of all things organic and ingredients with a proven positive immune effect.”

Nektium is also confident the company can meet the ongoing demand for elderberry, despite reports of global raw material shortages.

Adler said: “The sudden and significant increase in demand for elderberry since the onset of Covid-19 led to a temporary shortage of raw materials for many producers and we have also seen a rise in inferior low-quality products hitting the market. At Nektium we have a trusted source of raw materials because long-term partnerships are important to us. We also ensure our suppliers comply with the highest of standards and therefore we are confident we can continue to supply our high-quality elderberry extract to meet the ongoing popularity of this ingredient.”

¹Research and Markets, Organic Food and Beverages Market – Growth, Trends, COVID-19 Impact, and Forecasts (2022 – 2027), June 2022
²Wieland LS, Piechotta V, Feinberg T, Ludeman E, Hutton B, Kanji S, Seely D, Garritty C. Elderberry for prevention and treatment of viral respiratory illnesses: a systematic review. BMC Complement Med Ther. 2021 Apr 7;21(1):112. doi: 10.1186/s12906-021-03283-5. PMID: 33827515; PMCID: PMC8026097.
³Hawkins J, Baker C, Cherry L, Dunne E. Black elderberry (Sambucus nigra) supplementation effectively treats upper respiratory symptoms: A meta-analysis of randomized, controlled clinical trials. Complement Ther Med. 2019 Feb;42:361-365. doi: 10.1016/j.ctim.2018.12.004. Epub 2018 Dec 18. PMID: 30670267.
⁴Porter RS, Bode RF. A Review of the Antiviral Properties of Black Elder (Sambucus nigra L.) Products. Phytother Res. 2017 Apr;31(4):533-554. doi: 10.1002/ptr.5782. Epub 2017 Feb 15. PMID: 28198157.

Der Beitrag Nektium launches organic elderberry extract as demand for natural immune health ingredients continues erschien zuerst auf FRUIT PROCESSING magazine.