RCCI Showcases Bottler Service Program At SAITEX And Africa’s Big Seven

Global Support Helps Bottlers Boost Quality, Efficiency and Sales

Royal Crown Cola International (RCCI), a division of Cott Beverages Inc., showcased the comprehensive service package for bottlers of its RC Cola brand, one of America’s original colas and a leading brand for 107 years, at Hall 2, Booth #P14 at SAITEX and Africa's Big Seven 2012, July 15-17. The program is designed to help RCCI’s expanding bottler network in emerging markets such as Africa, Southeast Asia and Latin America boost sales, ensure high product quality and enhance production efficiency.

Core to the service package is innovative marketing and sales support enabling brands to engage consumers across multiple touch points. From online and social media programs… to comprehensive plug-and-play campaigns for television, radio, and print… to traditional point-of-sale tools, RCCI partners with its bottlers to develop tailored programs to connect directly with consumers.

Bottlers have access to RCCI’s team of beverage industry experts for guidance on meeting and exceeding international, national and local quality standards. RCCI’s rigorous supplier qualification process coupled with stringent quality standards for evaluating ingredients, concentrates and finished beverages are vital for ensuring a consistent, high-quality flavor for all of their products worldwide.

The company’s technical engineers and field support managers provide bottlers with best practices to enhance both operational efficiency and cost effectiveness. Whether it’s offering guidance on initial site selection, equipment purchases, or plant personnel training, a team of manufacturing experts is on call to help apply the latest technologies and approaches to every step of the bottling process.