World Juice Day

The World Juice Day (WJD) is an international initiative launched in 2010 by the International Federation of Fruit Juice Producers (IFU) on a proposal of the Turkish Fruit Juice Industry Association (MEYED). The World Juice Day should be regarded as an initiative of the whole international juice community to generate global recognition for fruit juice as being a processed fruit and thus a natural and healthy product. Therefore, it is crucial to have the representatives of the global juice family with us on this special day.

This year, MEYED, in co-operation with the IFU, is organizing a World Juice Day Summit on 30th May at the Renaissance İstanbul Bosphorus Hotel. This event is also supported by other representative organizations of the juice industry, such as the European Fruit Juice Association (AIJN) the independent industrial self-control platform (SGF) and the European Quality Control System (EQCS).

For MEYED this Summit will have an extra dimension because this association exists since 1993 and it will be a great pleasure to celebrate its 20th anniversary at the World Juice Day together with all friends from the global juice family.

The World Juice Day initiative is aimed at increasing fruit juice consumption and consumer awareness of the benefits of consuming fruit juice. It is a cross-national source of information and a worldwide platform where national juice industries act committed together.

The main objectives of the WJD Summit 2013 are as folows:

• Raise consumers’ awareness for the benefits of fruit juices

• Serve as an international communication platform for the juice industry; support “5 a day” program advised by World Health Organization and get across the importance of fruit juice in a healthy diet

• Highlight current issues and challenges of fruit and fruit juice production

• Manifest the vision and potential of the global juice industry and the Turkish one in particular

•Get the support of official national and international bodies, as well as all other stakeholders

For more details please visit the web site of the World Juice Day Summit:
http://www.meyed.org.tr/dunya_meyvesuyu_kongresi/eng/?p=davet