Record Showcase Of New Products At The Natural Food Show In London

Professional food and drink buyers visiting next month’s Natural Food trade Show will be treated to a record number of new natural, organic, biodynamic, Fairtrade, free-from and special diet products for 2013, says organiser Diversified Business Communications UK. Returning to London’s Olympia on 7-8 April, over half of this year’s New Product Showcase entries, which currently includes over 250 products (up 20 % on 2012’s total) have been entered into the food, organic food, drink, and special diet categories.

Notably, given that today’s announcement coincides with the launch of the Soil Association’s annual Organic Market Report, of these four showcase categories for 2013, new Organic food and drink products (to date) have the most entries of all. This rise in new innovations being launched onto the organic market reflects the continuing growth in the global sales of organic food and drink, which according to analysts Organic Monitor, has risen over 25 % since 2008.

Despite the continuing economic downturn affecting all sales, not least organic products in the UK (reported by the Soil Association today to have fallen 1.5 % to £1.64bn over the last year) – this year’s Organic Market Report did announce some key areas of growth. Organic catering and restaurant sales, for example, rose by 1.6 % in 2012. Specialist organic suppliers, such as Ocado, Abel & Cole, Riverford, Whole Foods Market, Planet Organic, and many independent retail outlets across the UK, also saw a rise in organic sales (up 6.4 % in the case of Ocado); with online sales now worth an estimated £4.1m a week. Whilst the under-35s, the so called ‘Jamie generation’, which account for 16 % of all sales, are cited as having significantly increased their average spend in 2012.

Natural & Organic Products Europe, of which the Natural Food Show is a part, has been helping to launch new brands into the natural and organic market since 1997. As the only dedicated trade event of its type in the UK, the Natural Food Show, which features nearly 300 exhibitors from all around the world, is perfectly positioned to offer visiting retailers and foodservice buyers with a lucrative opportunity to stock their shelves (real and virtual) and refresh their menus with the best choice of new food and drink options for their current – and future – organic consumers.

Whilst the New Products Showcase is often the first port of call for many visitors, there is a wealth of new organic food and drink launches to be enjoyed across the show floor. These include three new organic, herbal tea blends (Fennel, Peppermint and Chamomile) from British tea brand, Higher Living; Rochester Root Ginger – a new Summer refresher aimed at serious ‘gingerholics’ from Original Drinks and to celebrate its 20th anniversary this year, Clearspring will also be launching organic instant white miso soup paste, organic wasabi powder and a traditional Japanese naturally sweet drink called Amazake.

The Natural Food Show takes place on 7-8 April 2013 at Olympia London. The show is part of Natural & Organic Products Europe, which also includes Natural Beauty & Spa, Natural Living and Health & Nutrition sections.

Media enquiries & press pass requests to:
Emma-Louise Jones, PR Manager
t: +44 (0)1273 645134                                
e: ejones@divcom.co.uk