Announcing The Launch Of Food, Hotel & Hospitality Arabia 11-13 September 2011, Riyadh, Saudia Arabia

The booming food, beverage and hospitality sector in Saudi Arabia has welcomed the announcement of a new international exhibition designed to introduce the latest products, services and innovations into the Kingdom. FHHA will take place from in September 2011 at the new Riyadh International Convention and Exhibition Centre. If you are looking to export food, beverages, catering equipment, tableware, cookware, interior finishes or hospitality technology, FHH Arabia 2011 offers you a unique entry into an exciting and lucrative new market.

Saudi Arabia now the single biggest market in the Middle East. The Kingdom is currently developing 6 new economic cities expected to create investment opportunities worth more than US$ 100 billion including brand new hotels, restaurants and cafes. Business leisure and religious tourism now account for 10 million visitors a year all placing increasing demands on the Kingdom’s hospitality sector. An appetite for change Saudi Arabia’s population is growing at 2.5 % per year and is expected to reach 29 million by 2015. Of this, 70 % are under 30 years old, increasingly educated overseas and keen to satisfy a globalized palate. This has driven food imports from US$ 9.4 billion in 2006 to almost US$ 20 billion in 2009.