Sensegen launches bio-based Exotic Flavours collection

Sensegen, the pioneering biotechnology-based solution provider in taste, smell, and beauty, has launched its highly anticipated Exotic Flavours collection.

Sensegen has created a range of captivating flavours for food and beverages. The collection features six unique exotic true-to-fruit flavours: lychee, guava, papaya, yuzu, dragon fruit, and violet.

“We are thrilled to introduce the Exotic Flavours collection to the market, representing a significant milestone in our mission to redefine taste and consumer experiences,” said Natasha D’Souza, VP of Flavours and Consumer Experience at Sensegen.

“Our research has revealed that exotic flavours transcend vacation settings and have become a top preference for various occasions and drink preferences. By leveraging our bio-based solutions, we invite food and beverage companies to explore the immense potential of these flavours across different categories and create truly personalised experiences for their consumers,” said D’Souza.

According to Sensegen’s Sensory and Consumer Insights Center, 48 % of consumers identified exotics as a top flavour. Consumers are open to more adventurous flavours in social settings or when they feel exploratory. In alcoholic beverages, consumers consider unique, exotic, and natural flavours as the top three desired characteristics.

Sensegen will unveil the Exotic Flavours collection at IFT First in Chicago, July 17-19, 2023, at its creative partner Blue California’s booth S1670. In anticipation of the collection, IFT attendees will be the first to taste food and beverage prototypes made with the flavours and complimentary ingredients from Sensegen’s sugar reduction solutions partner Sweegen.