Introducing Orange Vanilla Coke and Orange Vanilla Coke Zero Sugar
Orange Vanilla Coke and Orange Vanilla Coke Zero Sugar – the first Coca-Cola trademark flavor innovations in over a decade – hit stores in the USA on Feb. 25 in a range of packaging options.
Variety-seeking Coca-Cola fans will soon have a new fun-yet-familiar flavor to reach for.
Orange Vanilla Coke and Orange Vanilla Coke Zero Sugar – the first Coca-Cola trademark flavor innovations in over a decade – hit stores in the USA on Feb. 25 in a range of packaging options.
Kate Carpenter, brand director, Coca-Cola, said the 2016 launch of the One Brand strategy – which combined all Coca-Cola variants under a common visual identity and creative campaign – showcases the breadth of the brand. Following the successful relaunch of Coca-Cola Zero Sugar in 2017, the trademark team began to explore additional growth opportunities.
“What we realized is that we had a diamond in the rough when we looked at our flavors portfolio,” Carpenter said. “The growth of Cherry Coke and Vanilla Coke – and their zero-calorie variants – has been really strong in recent years even with very limited marketing support.”
Despite this growth, only 12 percent of Coca-Cola drinkers were reaching for flavors. “This showed us our fans want choice but are getting it outside the Coke Trademark,” Carpenter said. …
Source: www.coca-colacompany.com