SIG Way Beyond Good Foundation launches the Recycle for Good Program in Indonesia, a new initiative towards sustainable lifestyle

The pollution of water and soil by waste is one of the biggest problems for our environment. Indonesia is the second-biggest contributor of plastic waste in the world, producing over 5 million tons of plastic waste per year with around 3 million tons disposed to the waters around the country. One of the main reasons is that many small islands have no waste collection and no municipal disposal system for household and other waste. Due to a lack of knowledge about the dangers involved, people dump their waste in landfills, burn it or dispose of it in the sea.

With the Recycle for Good program, SIG and the SIG Way Beyond Good Foundation want to change people’s behavior and promote a mindful use of natural resources. The program is designed to encourage the public to drop off recyclable waste such as beverage cartons, glass, plastic or cooking oil at a collection point and thus return it to the cycle. In return, they receive food vouchers or coupons for other goods and services that they can exchange at Recycle for Good partners. The materials are sorted on site and recycled by a recycling partner.

SIG Way Beyond Good Foundation envisions a future where good nutrition and clean water are available to everyone and natural habitats are preserved for the future generation.

With the experience of SO+MA, a Brazilian social startup that has been working with SIG since 2018 to promote the circular economy through a reward system, the foundation developed its global Recycle for Good program. Indonesia launched the program as the first country in Southeast Asia on March 3, 2023, at Cibubur Junction in East Jakarta, where a Recycle for Good drop point is located. Later, the program will be replicated.