WHO calls on countries to tax sugar-sweetened beverages to save lives

Today, WHO released its first-ever global tax manual for sugar-sweetened beverages (SSBs). Currently, at least 85 countries implement some type of SBB taxation.

The WHO manual highlights the experiences of countries who have successfully implemented the tax, including Mexico, South Africa, and the United Kingdom.

“Taxes on sugar-sweetened beverages can be a powerful tool to promote health because they save lives and prevent disease, while advancing health equity and mobilising revenue for countries that could be used to realize universal health coverage,” said Dr Ruediger Krech, Director of Health Promotion at WHO.

SSB, tobacco, and alcohol taxes have proven to be cost-effective ways of preventing diseases, injuries, and premature mortality. SSB tax can also encourage companies to reformulate their products to reduce sugar content.

Regular consumption of SSBs, including soft drinks, flavoured milks, energy drinks, vitamin waters, fruit juices and sweetened iced teas, is associated with an increased risk of dental cavities, type 2 diabetes, weight gain and obesity in both children and adults, heart disease, stroke and cancer.

Evidence shows that implementing taxes on SSBs increases product prices and reduces demand, resulting in less purchases. A one time global SSB tax increase that raised prices 50 % could generate additional revenues of US$1.4 trillion over 50 years.¹

A recent Gallup Poll also found that a majority of people across the United States, Tanzania, Jordan, India, and Colombia supported taxes on SSBs, alcohol and tobacco.²

WHO calls on countries to introduce or increase existing SSB taxes to raise the prices of these products, lessen demand, and reduce consumption. The manual is a reference guide that provides key considerations and strategies for countries to develop, design, and implement SSB taxes.

1https://www.bbhub.io/dotorg/sites/2/2019/04/Health-Taxes-to-Save-Lives.pdf
2https://news.gallup.com/opinion/gallup/401279/global-study-harm-from-noncommunicable-diseases-underrated.aspx