Offshoot Brands expands portfolio into beverage, announcing exclusive partnership with LOOP Mission

Offshoot Brands, a visionary entity fostering plant-forward brands like Love Beets, Genuine Coconut, and Veggie Confetti, and Canadian-based LOOP Mission, a formidable force against food waste and producer of cold-pressed juices, announce their exclusive partnership into the US market, blending sustainable, innovative beverage options with a powerful environmental ethos.

On an endeavor to reduce food waste and champion sustainability through innovative product lines, Offshoot Brands welcomes LOOP Mission to its portfolio, where it will lead sales and marketing initiatives for the beverage brand across the expansive US market. This collaboration ensures the amplification of LOOP’s mission to valorise rejected food, while simultaneously aligning with Offshoot’s ambition to bring more sustainable options to the retail landscape for consumers.

LOOP Mission operates with a distinctive and sustainable business model, partnering with major food industry entities to utilise perfectly edible products, which, due to aesthetic imperfections or shelf-life limitations, are discarded before reaching consumers.

Select LOOP Mission products will now be available for US retailers, expanding the avenues through which consumers can access sustainable, high-quality beverage options.

LOOP Mission will harmoniously integrate into Offshoot Brands’ portfolio, embracing and extending the brand’s existing values and commitments to sustainability. Offshoot Brands, which is actively working with farms to attain certified regenerative status and employs whole crop utilisation to mitigate food waste, sees LOOP Mission as an embodiment and extension of these practices.

This partnership is a stride toward further amplifying Offshoot’s existing sustainability initiatives, with prospects to potentially intertwine resources and minimise waste across all brand lines.