World Citrus Organisation finalises preparations for the first edition of its Global Citrus Congress with more than 300 participants already registered

The World Citrus Organisation (WCO) Secretariat, together with its partner Fruitnet Media International, is finalising preparations for the first edition of the Global Citrus Congress, which will take place on 5 November 2020. The Global Citrus Congress will bring together the citrus community to discuss the current trends, challenges and opportunities for the citrus sector. More than 300 participants from across the globe have already registered to attend the virtual congress.

The programme of the first edition of the Global Citrus Congress 2020 will highlight the key areas of interest for the sector. This will include production and marketing trends, facilitating cooperation between suppliers and retailers to add value to the citrus category, new technologies and supply chain innovation helping citrus producers and marketers to respond to consumer demands towards increased sustainability, and harnessing the nutritional power of citrus to develop more effective marketing campaigns. Confirmed speakers include top representatives from the global citrus community, including Ms Naomi Pendleton from AM FRESH Group, Mr Jose Luis Molina from Hispatec, Mr John Chamberlain from Limoneira and Stephan Wesit from Rewe.

WCO Co-Chair and Director of AILIMPO Jose Antonio Garcia affirmed, “There is no doubt that this first edition of the Global Citrus Congress will provide an excellent opportunity to discuss the challenges of the future and consolidate the role of the World Citrus Organisation as a meeting point for the great citrus fruit family. Cooperation, communication and constructive debate are the key to tomorrow’s  success as these are the objectives of the Global Citrus Congress”. WCO Co-Chair and CEO of the Citrus Growers’ Association of Southern Africa Justin Chadwick added “As the World Citrus Organisation goes from strength to strength in terms of membership, this Congress will share important global citrus information and the views of leading actors in the sector. It is an event not to be missed”.

The Global Citrus Congress will be available live in both English and Spanish, and is free to join online and open to anyone with a smartphone or laptop and a high-speed internet connection. Registrations are still open at www.citruscongress.com.